Blog

Featured

How to Build to Six-Figures (and Beyond) in 2026 Masterclass

Slides (PDF) | Strategy Exercises, AI Strategy Prompt, and Transcript (Google Doc) The Google Doc above contains a prompt that you can use with AI (e.g., ChatGPT or Claude) that will walk you through the strategy exercises and help you create a custom strategy. Instructions on how to set things up are right above the

read

A Few Thoughts on Rest: An 80/20 Guide to Creative Work

One of the best things about being a full-time author is the freedom to set your own schedule.This,

Amazon Ads: How to Find Really Effective Keywords and ASINs

If you want to dive deeper into the Amazon Ads, then check out my 80/20 Amazon Ads course.

12 Lessons from 12 Years of Publishing

I published my first book back in 2012. Apparently that means I’ve been in this game for 12

How to Build an Email List, Get More Reviews, and Sell Direct with Story Origin

In this class, I talk with Story Origin’s Evan Gow about how to use email to more effectively

Advanced Launch Strategies: How to Run a High Budget Book Launch

Here’s a launch strategy and structure you can use for running a high spend ($10k+ budget in the

Book Marketing: What’s Working (and What’s Not) in 2024

Refrains of “that doesn’t work any more” are common when it comes to book marketing. Every year, you’ll

How to Cut Your Book Marketing Time in Half with the 4x AI Workflow

4x Marketing Workflow Class Materials 4x Marketing Workflow Exercises (Google Sheet) 4x Marketing Workflow Prompts (Google Doc) 4x

How to Use Amazon Attribution to Track & Improve Ad Performance for Books (2025 Guide)

Amazon Attribution is a (relatively) new feature introduced in late September 2022 for books. It allows you to

Case Study: How to Increase Email Clicks by 70%+

We’ll start with a somewhat controversial statement when it comes to email. Your click rate is vastly more

The 2022 Double Your Productivity Crash Course

Ah, yes. Getting stuff done. Consistently. Perhaps the most elusive of white whales for self-employed creative professionals. But

2021: Year in Review + Three Takeaways

2021 has come and gone, so it’s time to break down what happened in my publishing business for

How to Get More BookBub Featured Deals (2023 Guide)

Ah, the near-mythical BookBub Featured Deal: often whispered about, but rarely witnessed in the wild. Okay, not quite.

Blog

Get the Ultimate Book Marketing Newsletter