The Ultimate Guide to Book Marketing: Third Edition.

As the title likely suggests, this is the third edition of the Ultimate Guide to Book Marketing. What’s that, you ask?

Well, it’s a comprehensive guide to book marketing, covering everything from marketing strategy to writing a killer blurb to the Amazon algorithms, and much more. Tested over 10+ years of publishing books and working with dozens of authors.

Fully updated for 2023, with new strategies and tactics to account for changes to the marketing landscape. 

Here are just 5 of the things you'll learn in the book's 40 chapters:

  • The Ultimate Book Marketing Formula that shows you the 9 marketing areas you need to focus on (out of the thousands that you could focus on) (Chapter 2)
  • The ultra-simple 3 x 3 System outlining the 3 things you need to do consistently to build a part- or full-time career in just 3 years (Chapter 8)
  • Three key factors that impact whether or not your book is recommended by the Amazon Algorithms (the first one is something 99% of books and courses don't talk about) (Chapter 21)
  • How to add 1,000+ quality subscribers to your list in just one month--whether you're just starting out or have been writing for years (Chapter 31)
  • The Two Lever Marketing Strategy for boosting the power of your launches and promos (Chapter 33)

And much more, from how to get a cover that actually sells books (Chapter 24) to the simple formula that underpins 99% of marketing (Chapter 6).  All distilled into this no-fluff 80/20 guide.

Buy the book directly from me and IMMEDIATELY receive the 2 hour How to Build to Six Figures Masterclass (only included if you buy the book directly from me). 

The Guide: What's Covered in the 40+ Chapters?

Section 1: The 80/20 Overview - the most important 20% you need to know in less than 12 pages

Section 2: Principles - Principles, Strategies, and Tactics - What They Are and Why They Matter

Section 3: 80/20 Productivity - a Simple System for Making Progress 

Section 4: Business and Strategy - The 5 Business Keys and Building a Marketing Strategy

Section 5: Branding and Market Research - The 4 Components to Your Author Brand and Why Research is Critical

Section 6: Traffic - How to Drive Eyeballs to Your Books

Section 7: Conversion - Covers, Blurbs, and How to Package Your Book to Sell 

Section 8: Profitability - The Overlooked Lever That Can Make or Break Your Career

Section 9: Newsletters - How to Get More Subscribers and Turn them Into Long-Term Fans

Section 10: Promotions & Launches - 6 Tactics for Limited Time Promos or Launches

Section 11: The Ultimate Write to Market Strategy - The Quickest Way to Build a Full-Time Career That I've Found (without getting lucky) 

If you read the original, this has been updated for 2023. There are new strategies and tactics and updates to account for the changes to the marketing landscape that have transpired since the original’s release in early 2020.

For those who want a hard copy: There will be a print version available in the future. Release date depends on how long the formatting takes, since there are a lot of images / bullet points and other things that make that job fairly complex. I’d like that to be out by the end of this year, but TBD. 


If you buy the book direct from me, you’ll receive the How to Build to Six-Figures Masterclass breaking down the lessons I've learned from working with multiple six- and seven-figure authors over the years. 

This bonus is only available when you purchase the book directly from me. If you want to grab the book from Amazon or elsewhere, I'm grateful, but you will not receive the Masterclass. 


2 hour and 19 minute How to Build to Six-Figures Masterclass
How to Build to Six-Figures Summary and Action Checklist

Again: this is only included if you purchase the book directly from me. If you purchase the book elsewhere (Amazon, Apple Books etc.), I am very grateful, of course, but you won’t receive the bonus case study.

In the How to Build to Six Figures Masterclass, you'll learn: 

  • A simple strategy that I've PERSONALLY used to help multiple clients build to six figures
  • Principles and tactics that have been tested and work multiple genres
  • How having an actual strategy (rather than a random collection of tasks) can keep you on track during the year
  • Why narrowing your focus results in faster results in less work time
  • The secret to working LESS while getting BETTER results with your marketing
  • Why using your own unique strengths is KEY to making faster marketing progress
  • Why focusing on 1 ad platform at a time is nitro fuel fuel for your author the 2 platforms I recommend starting with
  • Why the real "price tag" for a traffic source isn't just the cost
    A simple trick that can double your BookBub submissions each month
  • Why testing your cover or blurb is one of the best advertising investments you can make
  • How to give yourself a 33%+ raise in less than 2 minutes...forever 
  • How to add dozens or even hundreds of subscribers to your list consistently each month with an easy set and forget system 
  • The Two Lever Marketing strategy that sustains more momentum and builds your career faster 
  • How to increase the impact of your marketing components to make them more than the sum of their parts 
  • Why box sets are one of your most valuable assets...and what most authors do incorrectly when releasing them 
  • A key mistake that authors make that can stop your career dead in its tracks EVEN if you're releasing and marketing consistently 
  • The three main traits of six- and seven-figure authors 

The Ultimate Guide to Book Marketing: Third Edition.


Coming Soon


Now Available

Word Count: 140,000 words

Formats: ePub / MOBI / PDF

OR get the eBook version from a retailer. You will NOT receive the How to Build to Six Figures Masterclass if you purchase on another retailer.

(the guide is currently only available from me and on Amazon)

The Ultimate Guide to Book Marketing: Third Edition.


Word Count: 140,000 words

Not available yet


Word Count: 140,000 words

Formats: ePub / MOBI / PDF

Get the eBook version (currently only available from Amazon and me. Get the book from me and you'll receive the How to Build to Six-Figures Masterclass)

No Refunds

Since the book and some of the bonus material (summary + checklist) are both downloadable, there are no refunds.