Learn what’s working with Amazon Ads in 2026
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There have been a lot of changes with the ads over the past few years. The Amazon Ads have seen a bunch of features released.
Most of these don’t matter. But people are still struggling with the ads.
Why?
The ads have gotten more complicated. More features, more options.
And, as that’s happened, there have been more books released on Amazon. More competition.
But it’s not the competition, or AI, or any of the usual suspects that people point toward that’s causing people to struggle.
Instead it’s more simple than that.
There’s so much stuff out there that it’s almost impossible to keep up with the news cycle, let alone know what to focus on when you head into your ads dashboard.
You could spend a thousand hours testing and millions of dollars to figure out the few things that actually matter (and all the stuff that’s a waste of time). As an indie publisher, that’s an overwhelming task.
Luckily, I’ve done those two things for you. Managed millions in ad spend across essentially every major fiction genre. Spent the time testing the features, keywords, ASINs, and ad types. Tracked all the data relentlessly.
And distilled what works (and what doesn’t) into a course that you can watch in a weekend (or even a single day, if you’re particularly ambitious).
Let me break down, then, what the keys to running successful Amazon Ads are in 2026.
The Four Keys to Amazon Ads in 2026
Test
Testing has always been a staple of the ads. The issue with Amazon is knowing what to test — and where to start when you can target almost any book ever written.
Testing has always been a staple of the ads, whether you’re advertising on Amazon or another platform. The issue with Amazon, however, is knowing what to test. Doing research on keywords and ASINs. Where to start.
You can target almost any book ever written with the Amazon Ads.
That’s overwhelming. It can also lead to a lot of problems with the tracking and analysis down the line if you don’t set yourself up for success.
The course breaks down my 80/20 Benchmark Method, which gives you a clear starting point. It also explains how the various targeting types work, and which ones to focus on. As well as how to research and find relevant targets without it turning into a tracking nightmare (or costing you thousands of dollars).
Oh, and you’ll learn best practices for setup, including walkthroughs of the major ad types. There are little details that people often miss (say, during the ASIN Ad setup, where they select the wrong thing) that can cause a major difference in performance.
Track
Tracking hundreds of keywords and ASINs isn’t what most authors had in mind when they embarked upon a writing career — but it’s essential if you’re serious about performance.
Tracking the performance of hundreds of keywords and ASINs is not what most authors had in mind when they embarked upon a writing career.
But it’s an important part of the Amazon Ads if you’re serious about getting good performance.
The course includes a tracking template for organizing, tracking, and analyzing the performance of your various targets across all your books in whatever region you’re advertising.
That way, you don’t have to worry about keyword wrangling. Everything is right where you need it, when you need it.
Analyze
Most authors focus on the wrong metrics. ACOS is essentially useless for KU authors — yet many use it to kill effective campaigns and leave losing ones running.
Most authors focus on the wrong metrics when they’re analyzing their Amazon Ads. For example, ACOS is essentially useless when you’re a Kindle Unlimited author. But many authors use it to assess the performance of their ads, killing effective campaigns and leaving losing ones on as a result.
I’ll show you what metrics to focus on. How to tell if your Amazon Ads are profitable. And what to do next based on the data. Because after you crunch the numbers, you need to know what to do with it.
Automate
How you get back a bunch of time and improve performance. How you scale without going insane and spending all day in the Amazon Ads interface. The stuff no one else is talking about.
This is how you get back a bunch of time and improve the performance. And how you scale without going insane and spending all day in the Amazon Ads interface.
This is also the stuff that no one is talking about. And you’re only going to learn about it in-depth in this course.
That’s because I’ve had to create systems that could manage the ads and data volume for not just one account. But over a dozen at a time. And maintain good performance. At scale.
This has three components. The spreadsheet template. Automating time-consuming parts of the ads management like setting the bids via automated rules. And a Claude skill that takes my research process and allows you to find relevant, highly targeted keywords.
These all work together.
I’ll show you how it’s done.
This, in turn, allows you to complete this cycle way faster. You can test more keywords. You can any track things more easily. You can analyze the data without getting overwhelmed by an onslaught of numbers.
Rinse and repeat. But because the machines are handling a lot of the work, what used to feel like Groundhog’s Day now becomes a well-oiled machine that improves as you gather more data.
And what’s even better here is that you don’t have to do most of it. So instead of feeling like you’re constantly behind, you’re confident in your ad performance. And when anything changes with the Amazon Ads in the future, you can stay ahead of the game (or ignore it, since it may not be relevant to your strategy and career at all).
(Almost) Everything in Under 4 Hours
Core Videos
This covers everything from keyword research to targeting types to testing processes and scaling in under four hours.
Walkthrough Videos
Additional videos walking through topics like ad setup and analyzing the ads, so that you know exactly what to do.
Claude Keyword Research Skill Coming May 28
A custom skill for Claude that uses the process taught in the course to automate keyword and ASIN research. I originally developed this for my own use; I’m currently creating an updated version for people in the course.
Amazon Ads Calculator 2.0 Coming May 26
A Google Sheets spreadsheet template that allows you to organize and analyze the performance of your Amazon keywords, ASINs, and other targets. Figure out what’s working (and what’s not) faster, with more detail than doing it manually.
How to Automate Your Ads with BooksFlyer Coming May 30
BooksFlyer allows you to automate your bids via automated rules, dramatically reducing your management time (while improving performance). This walkthrough will show you the specific rules to use (it can take quite a bit of trial and error to dial in effective rules when you’re using software to manage your ads) and how to set them up.
Deep Dive Amazon Ad Audit + Full Day Consulting
Note: This requires that you’re running Amazon Ads already right now and have data to analyze.
This is the first time I’m offering this. Normally I only audit the ads for my ads management clients. The way this works is simple: you give me access to your Amazon Ad account. Then I dive deep into the data, analyze it, and give you a breakdown of what’s working and what’s not. And the top things you need to fix or do to improve the performance.
Then we’ll actually tackle your #1 problem during a full day consulting call on Zoom (4 hours). So you won’t just have a list of things to do that live on a list of stuff you’ll get to “one day.”
Includes the (Almost) Everything You Need to Know About Amazon Ads course.
Email to Inquire →Email [email protected] with the Amazon link to your catalog. If I think I might be able to help, we can hop on a call.
Join (Almost) Everything You Need to Know About Amazon Ads
30-Day 100% Refund Guarantee
There’s no risk. If (Almost) Everything You Need to Know About Amazon Ads isn’t a good fit for you, just email me within 30 days of purchasing the course at [email protected] for a full refund. No questions asked.
Updates & Access
You have access to (Almost) Everything You Need to Know About Amazon Ads through December 31, 2027. If I continue running the course beyond then, you will not need to pay again to retain access.
The course is fully up-to-date for 2026. If I update the course material in the future to account for new features or changes, you do not have to pay again for access to this updated material.
