The Ultimate Guide to Book Marketing
A multiple part guide to marketing your indie novels. Can be read in order, or as standalone mini guides. Now available with a short bonus chapter (on marketing audio) on Amazon.
80/20 Indie Author Crash Course: The 3 x 3 Career Strategy (2020 Edition)
- Part 1: 80/20 Overview (Principles)
- Part 2: Five Keys to Building a Resilient Indie Business
- Part 3: Strategic Mindset
- Part 4: Strategy
- Part 5: 3 x 3 Habits to Double Your Productivity
- Part 6: Traffic & Promotion (Algorithms & Visibility)
- Part 7: Branding (Genre/Title/Cover/Blurb/Pricing)
- Part 8: Newsletter
- Bonus: The 6-Figure Strategy
My 2020 Marketing Strategy: Monthly Breakdowns
Monthly breakdowns of how I’m doing with my 2020 strategy.
- January: 7 Lessons from 31 Days of Newsletters
- February: Second Order Effects
- March: Compounding Takes Time
- April: The Story We Tell Ourselves
- May: The Inflection Point
- June: One Key Lesson from the First Half of 2020
- July: Correlation, Causation, and Accidental Discoveries
- August: On Hard Work
- September: You Probably Won’t Remember
- October: One Month
- November: On Time
- December: Year in Review + 3 Takeaways from 2020
Mini Guides: Marketing & Promotion
In-depth guides on a specific marketing topic.
- Mini Guide: How to Get Legitimate Amazon Reviews for Your Book
- Mini Guide: How to Hit the USA Today Bestseller List
- Mini Guide: How to Use Promo Sites More Effectively
- Mini Guide: How to Get More BookBub Featured Deals
Resources
- Curated List of Effective Book Promo Sites
- Recommended Cover Designers, Formatters, and More
- Downloads: Blurb Cheat Sheet (PDF) | The Ultimate 80/20 Author Cheat Sheet (PDF)
Guest Posts
- Daily Routines of Writers: Using the Power of Habits and Triggers to Write Every Day
- How to Advertise and Sell More Books
Podcasts
- Publishing Without Supervision: Perfectionism, Analysis Paralysis & What’s Stopping You
- The Science Fiction & Fantasy Marketing Podcast: Improving Visibility and the Indie Trifecta of Success
- Book Faces Live: Building an Author Brand Over the Long-Term & Other Marketing Tips
- Launch Pad: How to Advertise & Launch Your Book
- Self Publishing Formula: Facebook, BookBub, and Amazon Ad Tips to Boost Your Author Business
- The Indy Author: Five Keys to Building a Resilient Author Business
Good Essays on Learning
I didn’t write these, but you should read them if you’re interested in skill-building.
- The Cook and the Chef: Elon Musk’s Secret Sauce (Wait But Why)
- Ultralearning: Can You Learn to Draw Realistic Portraits in One Month? (Scott H. Young)
- The Expert in a Year Manifesto
- How to Get Rich (Without Getting Lucky) (Naval Ravikant)