The Ultimate Guide to Book Marketing
A multiple part guide to marketing your indie novels. Can be read in order, or as standalone mini guides. As of August 2019, the entire guide has been rewritten and updated.
- Part 1: Key Principles & Business Fundamentals
- Part 2: The Ultimate Book Marketing Formula
- Part 3: The Ultimate Guide to Market Research
- Part 4: Cracking the Amazon Algorithms
- Part 5: The Ultimate Guide to Traffic
- Part 6: The Ultimate Guide to Promo Strategies (Visibility & Advertising)
- Part 7: The Ultimate Guide to Branding & Packaging (Covers, Blurbs, Pricing, Categories and Keywords)
- Part 8: The Ultimate Guide to Newsletter Building (Getting Your First 1,000 Subscribers and Beyond)
- Part 9: The Ultimate Guide to Newsletter Engagement (Using Your List to Actually Sell Books)
- Part 10: The Ultimate Guide to Optimization
- Part 11: The Ultimate Guide to Launching
- Part 12: The Ultimate Write to Market Strategy (Putting It All Together)
- Appendix A: Action Exercises & Checklist (coming soon)
- Appendix B: Target Metrics (Open Rates, CPCs, etc.) (coming soon)
- Downloads: Blurb Cheat Sheet (PDF) | The Ultimate 80/20 Author Cheat Sheet (PDF)
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Mini Guides: Marketing & Promotion
In-depth guides on a specific marketing topic.
- Mini Guide: How to Get Legitimate Amazon Reviews for Your Book
- Mini Guide: How to Hit the USA Today Bestseller List
- Mini Guide: How to Use Promo Sites More Effectively
- Mini Guide: How to Build a Killer Landing Page (coming soon)
Podcasts & Guest Posts
- Publishing Without Supervision: Perfectionism, Analysis Paralysis & What’s Stopping You
- The Science Fiction & Fantasy Marketing Podcast: Improving Visibility and the Indie Trifecta of Success
- Book Faces Live: Building an Author Brand Over the Long-Term & Other Marketing Tips
- Daily Routines of Writers: Using the Power of Habits and Triggers to Write Every Day
- How to Advertise and Sell More Books
Good Essays on Learning
I didn’t write these, but you should read them if you’re interested in skill-building.
- The Cook and the Chef: Elon Musk’s Secret Sauce (Wait But Why)
- Ultralearning: Can You Learn to Draw Realistic Portraits in One Month? (Scott H. Young)
- The Expert in a Year Manifesto
- How to Get Rich (Without Getting Lucky) (Naval Ravikant)