If you want to dive deeper into the Amazon Ads, then check out my 80/20 Amazon Ads course.
A few of the things covered in the Keywords & ASINs class, with approximate time stamps:
- [1:30]: My favorite method for finding high-volume keywords that practically guarantees that you get enough data to make confident decisions (this one research method is often enough to find all the targets you need)
- [4:45]: The 5-tier targeting framework I use to identify which keywords and ASINs are likeliest to convert (and which will incinerate your budget)
- [6:00]: The truth about scaling Amazon ads past $100/day (and why your book usually MUST perform well on this specific type of target if you’re looking to scale aggressively)
- [16:00]: Why I focus on Book 1s when looking for ASINs to target, rather than other books in the series (this helps smooth out sudden drops in ad spend)
- [21:00]: The counterintuitive reason why I basically NEVER negative target my manual keywords and ASINs in my auto ads (this goes against common teaching but makes managing the ads way easier)
- [33:30]: Which books you should advertise first to avoid huge testing bills…and the one “genre exception” where you might not want to do this
- [45:00]: The odd-number bidding strategy that gives you a subtle edge in competitive auctions (without resorting to aggressive overbidding)
- [47:00]: The difference in author name vs ASIN bid costs (and why paying 20% more for one of these isn’t always a bad thing…)
- [53:30]: How to access the keyword and ASIN research goldmine lurking in your Amazon ads dashboard that many authors completely miss (this keyword research tool tells you exactly what search terms readers are actually converting for)
- [1:01:00]: The multiple-conversion targeting principle that separates promising keywords from lucky flukes (knowing this one thing can save you hundreds in wasted ad spend)
- And more in the Q & A that follows
