In this class, I talk with Story Origin’s Evan Gow about how to use email to more effectively market your books. You don’t have to use Story Origin for the material to be applicable / useful. But we also go over ways Story Origin can help you with various aspects of email marketing (and book marketing in general). Click here to check out Story Origin; I am a subscriber myself and do recommend it.
Topics covered in the Class
- Building an email list through cross promos: what you need and how Story Origin can organize the process
- A simple autoresponder you can use to build engagement with subscribers (and sell more books)
- Email content types: ways you can be more interesting and relevant to your readers (even if your life isn’t particularly exciting)
- The optimal email sending frequency (and why sending more emails can actually improve open and click rates)
- How to build an ARC (advanced review copy) team to get reviews on your books
- Email length: how long should your emails be and what’s best practice?
- An easy way to reengage a list that you haven’t contacted in awhile
- Using Story Origin’s new direct sales feature to quickly set up a direct store (without having to deal with taxes or a bunch of complicated software)