4x Marketing Workflow Class Materials
- 4x Marketing Workflow Exercises (Google Sheet)
- 4x Marketing Workflow Prompts (Google Doc)
- 4x Marketing Workflow Slides (Powerpoint)
Useful AI Resources
- Ethan Mollick’s One Useful Thing AI Newsletter: excellent resource for strategies and ideas on how to use AI in practical ways for business / creativity
- Centaurs and Cyborgs on the Jagged Frontier (Ethan Mollick article referenced in class, summarizes some of the key points from the study below)
- Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality (Boston Consulting Group AI study mentioned in class)
- Sam Woods’ Bionic Marketing Newsletter: excellent resource for AI marketing strategies, ideas, prompts etc.
- AI Explained YouTube Channel: great for clear explanations of breaking AI news and research papers in without tons of tech jargon
- Amazon KDP’s AI content guidelines: read these before using any AI generated content with your books
