Book Marketing: What’s Working (and What’s Not) in 2024

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Refrains of “that doesn’t work any more” are common when it comes to book marketing. Every year, you’ll hear about a time-tested way of selling books that is now “ineffective.” But are those claims true? Or do book marketing staples like Facebook Ads, Amazon Ads, BookBub Featured Deals and so forth still work well in 2024? (spoiler: yes, yes they do)

This class breaks down what’s working right now, why authors saying “this doesn’t work” is so common, and how to avoid falling into this mindset trap with your own books.

Resources

  • (Almost) Everything You Need to Know About Facebook Ads: a 1 hour and 44 minute fully up-to-date deep-dive into how to run effective Facebook Ads in 2024.
  • The Ultimate Guide to Book Marketing: 3rd Edition: if you want to dive deeper into the inner workings of Amazon’s algorithms, check out Chapter 22. For an in-depth breakdown of how to properly structure an effective launch or promo, read Chapters 33 – 37.
  • 80/20 Cover & Blurb Testing Masterclass: if you nail the blurb and cover, pretty much every other aspect of book marketing (ads, social media etc.) gets way easier. The best way to improve your blurb and cover, while avoiding misfires? Test them. This class shows you how.
  • 1-on-1 consulting: if you want to level up your ads, getting 1-on-1 feedback tailored to your specific your books / genre can save you hundreds of hours of frustrating trial and error and thousands in wasted ad spend.
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