(Almost) Everything You Need to Know About Facebook Ads for Books in 2024

Slides (PDF)

This comprehensive class covers essentially everything you need to know about running effective Facebook Ads to your books in 2024. Topics covered include best practices, testing,how to determine which ads are profitable, and more.

Free resources

Course & book

If you’re looking for advanced level material to level up your ads and marketing, check these out.

Scaling Mastery Pro (course): advanced systems for tracking, analyzing, and scaling your ads.

Advanced Book Marketing Alchemy (book): a deep dive into how to test more effectively to improve your marketing performance, including blurbs, covers, and more


Contemporary Romance “Big 6”: EL James / Sylvia Day / Diana Gabaldon / Nora Roberts / Danielle Steel / Contemporary Romance

  • Select 21+ and women only
  • Can also use this for sci-fi / paranormal romance

Paranormal / Sci-Fi Romance: Nalini Singh / Ilona Andrews / Patricia Briggs, Laurell K. Hamilton / Kim Harrison / Paranormal Romance (genre).

  • Select 21+ and women only

Urban fantasy / paranormal cozy: Jim Butcher / Kim Harrison / Laurell K. Hamilton / Ilona Andrews / Patricia Briggs / Urban Fantasy (Genre)

Thrillers: Jo Nesbo, Lisa Jewell, James Patterson, Lee Child, Harlan Coben, Tami Hoag, Gillian Flynn, Lisa Gardner, Karin Slaughter, Patricia Cornwell, Michael Connelly, David Baldacci