If you’re having issues with the embedded video buffering / not loading, here’s the direct link. Also, if you’re playing the video full screen, this might cause buffering issues; try exiting full screen.
A few notes on Wistia:
- You can watch the video at 1.5x – 2x speed by clicking the gear at the bottom right.
- You can access the chapter timestamps and jump to a specific section by clicking the three horizontal lines at the bottom right.
- You can make the video full screen by clicking the rectangle at the bottom right.
Thank you so much for supporting Turning the Tide! I hope you find the Masterclass helpful. This video will be available through December 31, 2022, so you can come back and review it as you’re designing and refining your strategy.
Bonus: Testing Covers on Facebook
Bonus: Testing Blurbs on Facebook
Note: both of these videos might suggest using clickthrough rate (CTR) to determine the winner; I’d recommend using cost per click (CPC). The lowest CPC with enough clicks is the winning cover or blurb. If there’s a tie, pick the one with the highest CTR as a tiebreaker to crown the winner.