Nicholas Erik

Crash Course: The Ultimate Book Marketing Formula (2021)

Welcome to the 2021 Book Marketing Crash Course. This 5,000 word no-fluff guide breaks down the keys to book marketing into a simple formula that I’ve discovered from publishing my own titles as well as working 1-on-1 with multiple six- and seven-figure authors. Modestly titled the Ultimate Book Marketing Formula, its components are as follows: …

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Crash Course: Double Your Productivity

Ah, yes. Getting stuff done. Consistently. Perhaps the most elusive of white whales for self-employed creative professionals. But productivity is neither innate nor mythical. It’s just a latticework of learnable sub-skills that can be developed through practice. This guide distills the core tenets of productivity into a flexible, simple system for sustainable, long-term behavioral change …

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Mini Guide: How to Get Legitimate Amazon Reviews for Your Books

Most of us have been there. Acquiring reviews is the bane of the fledgling indie author’s existence. I struggled with it for years; hell, I only cracked the code in 2016, after heading down the review rabbit hole hard. That’s when I learned a surprising truth. If your book isn’t selling, reviews are usually not the …

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Mini Guide: How to Hit the USA Today Bestseller List

Ah, yes: bestseller-dom, that elusive stamp of approval from on-high that our books are, indeed, worthy. Jokes about validation aside, becoming a bestseller does open (small) doors, so it can be worth pursuing under the right circumstances. While the New York Times list is out of reach for all but the bestselling indies (those lucky …

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