30 Day Marketing Sprint

THE 30 DAY SPRINT IS CURRENTLY CLOSED

CUT YOUR MARKETING TO-DO LIST BY 50%…

…WITH MORE SALES

Imagine if, in the next 30 days, you could:

  1. Start a writing or marketing habit of your choosing that you could scale or continue.
  2. Slash over 50% of the tasks from your current marketing to-do list.
  3. Implement a tested marketing system (that I’ve used with multiple six-figure authors) that continually sells books as your career grows…with minimal maintenance.
  4. Make simple marketing changes that could potentially generate hundreds or thousands of extra dollars in revenue a year.

Sounds pretty good, right? And also like it would take all month. And it’d be super difficult and exhausting.

But what if it only took an average of 30 minutes day?

It’s possible…if you cut out the noise and focus on what matters.

And starting January 3, we’re gonna cut through all the noise with the 30 DAY MARKETING SPRINT.

This is like the ultimate marketing checklist that covers only what you need to be doing marketing-wise. No guesswork. No accidentally cutting important items from your to-do list. No working on BS that will be obsolete in two months. Or wasting your time on things that everyone claims are critical…but aren’t.

At this point, I’ve worked 1-on-1 with dozens of authors, from those just starting out, to those making 7-figures. That means I’ve analyzed tons of different books and platforms across a crazy number of genres and sub-genres.

Some of these authors are super-advanced marketers. No author I’ve worked with (to date) has ever implemented everything included in this sprint. That means almost every author out there has something that they can change in less than an hour that could generate dozens of sales or hundreds (even thousands) in revenue over the coming years.

(or, put another way: almost every author is leaving hundreds or thousands of dollars on the table)

And what if you have five things that you could tweak? Or ten?

I wanna be clear about a couple things.

The 30 DAY MARKETING SPRINT is not about information or secrets. This is a simple, straightforward system for getting better marketing results in less time.

It is 100% about implementation. It’s built on a solid structure, so that you’re building a system, rather than a random collection of tactics. And it gives you clarity about exactly what to do…so you don’t skip anything essential. And principles so that you don’t waste a ton of time now (or in the future) chasing your tail with BS tactics (cough, keywords).

THE 30 DAY MARKETING SPRINT IS FOR YOU IF…

  • You have a seemingly endless to-do list that you’d like to reduce by 50% or more
  • You’re strapped for time and want to focus only what matters
  • You’re just starting out and want to get your marketing optimized from the jump
  • You’re a full-time author who wants to slash hours from their workday
  • You’re a full-time author who wants to maximize sales
  • You want to learn from the playbook I apply for full-time and six-figure authors

It is not for you if…

  • You don’t want to take action
  • You are not willing to make adjustments to your books to improve their performance
  • You believe that reading about stuff is the same as implementing or knowing it
  • You are interested in short term hacks or tactics. When I say there are ideas that can generate hundreds or thousands of dollars…that’s true (if the books are good). It’s also over time. Years. Not tomorrow. This is a long game.

THE COURSE FORMAT

The 30 DAY MARKETING SPRINT is delivered via email. The first one goes out on January 3 at 7 AM EST. Why email? Because it’s simple and you can read them anywhere.

These daily emails also hold you accountable by giving you a slight nudge each day as they show up in your inbox. This also increases the chances of you taking action. Ever taken a course then forgot it exists?

That doesn’t happen with email. 70%+ of people were still reading by the last marketing task in the 2021 sprint, which is unheard of with online courses where the % of people taking action is probably lucky to crack double digits.

Here’s how the 30 Day Sprint works:

  • Each weekday (Monday – Friday), you’ll receive an email covering a single key principle, strategy, or tactic. This is accompanied by a single daily action item (occasionally more than one) that takes about 25 minutes on average. You read the email, set the timer, and get to work. Boom. One piece of your marketing machine done. There will be a total of 20 emails.
  • Weekends are for catching up or rest. This is not a mega-intense, soul-draining challenge. The sprint is 100% designed to fit into your current schedule, so you can implement things without losing sleep or sanity.
  • If you’ve already implemented that day’s action item previously, great. You can either rest OR dive deeper into that day’s idea.

WEEK 1: HABITS & BUSINESS PRINCIPLES

Productivity is all about solving three problems: “I don’t have time,” “I can’t get started,” and/or “I spend all day working.” You don’t have to work 12 hour days to be a full-time author. I’ll show you how.

We’ll also cover building a long-term marketing strategy and other business principles for authors.

WEEK 2: BRANDING

The heart of branding: genre / market research, blurbs, covers, pricing.WEEK 3: NEWSLETTER

Using your newsletter to sell more books, both at launch and for backlist. Simple “pay once” adjustments you can make across your books and author platform that can be worth hundreds or thousands of dollars long-term and run in the background 24/7/365.

WEEK 4: PROMOTION

Amazon’s algorithms and how to structure a promotion to leverage them. Traffic sources. BookBub Ads / Amazon Ads.

THE 30 DAY MARKETING SPRINT IS FOR YOU IF…

  • You have a seemingly endless to-do list that you’d like to reduce by 50% or more
  • You’re strapped for time and want to focus only what matters
  • You’re just starting out and want to get your marketing optimized from the jump
  • You’re a full-time author who wants to slash hours from their workday
  • You’re a full-time author who wants to maximize sales
  • You want to learn from the playbook I apply for full-time and six-figure authors

It is not for you if…

  • You don’t want to take action
  • You are not willing to make adjustments to your books to improve their performance
  • You believe that reading about stuff is the same as implementing or knowing it
  • You are interested in short term hacks or tactics. When I say there are ideas that can generate hundreds or thousands of dollars…that’s true (if the books are good). It’s also over time. Years. Not tomorrow. This is a long game.

THE MONEY BACK GUARANTEE

If you do all the exercises and read all the emails, and find that there was not at least one useful piece of information that you could apply, send me your work and I’ll gladly refund you 100% if you contact me within 30 days of purchase. To be eligible, however, you need to implement. If you are not interested in doing the work, please do not sign up.

FREQUENTLY ASKED QUESTIONS

I don’t have time for more stuff. Is this just more stuff?

The 30 Day Marketing Sprint is not about adding more stuff to your plate. It’s about removing almost everything and focusing only on what matters. You will not have to do more stuff here. If you invest 30 focused minutes each day, you will end up with significantly less on your plate after 30 days, because it will cut your to-do list dramatically.

Is this useful for a new pen name or author just starting out?

Yes, the sprint is specifically designed to make sure new authors have all their critical marketing ducks in a row. So you’ll hit the ground running with best marketing practices that will help you build your career faster and make sure you don’t have to do a bunch of renovations later on. Or miss out on a bunch of readers / sales that you could have generated if you’d gotten things right from the beginning.

Is this useful for an advanced/full-time/6-figure author?

Yes. Most advanced authors will know 90%+ of the information, but the things you don’t know or have slipped down your to-do list will have a huge impact since you’re selling a significant amount of books. One 30 minute tweak could be worth thousands of dollars.

What’s the difference between the 30 Day Sprint and Six-Figure Author Strategy 2022?

These two courses dovetail well together if you’d like to take both. The main difference is the 30 Day Sprint is about executing 20 critical tasks, cutting your workload, and building a habit over the course of 30 days. The Six-Figure Author Marketing Challenge is about executing a single task: building your 1 page custom marketing strategy (from which all your other decisions flow) and distilling the core of your business into that single sheet.