The Six-Figure Author Marketing Challenge

14 Day Nail Your 2021 Marketing Challenge

December 7 - December 20

"I just want to have a life outside of writing and marketing."

I've gotten this email or read this in forums or author groups more times than I can count.

Being an author is tough, whether you're already a six-figure author or just getting started. Authors have to do it all. Marketing. Publishing. Admin.

It's no wonder that many authors are working all the time just to keep their head above water. Constantly fending off burnout as they release another book to feed the algorithm.

There's no other way, right?

We all know the answers: You gotta work harder. Keep releasing more books. Learning more ad platforms.

In other words: DO MORE STUFF.

If you don't, then you're going to sink. And there's no way to six-figures if you don't do EVERYTHING.

But if you're already working hard, working harder is rarely the answer.

You don't need to release twice as fast.

You don't need to spend twice as much.

You don't need a million more things to do.

You just need to do the RIGHT THINGS.

Building to Six-Figures (and staying there without going insane) requires a strategy.

Your own Personal Roadmap laser-focused on your most important goal.

Because YOU are not everyone else.

If they're trying to get to New York, and someone else wants to get to Los Angeles...

...You can't take the same plane!

Which is why copying all the tactics you find in groups and author forums rarely works.

You just end up taxiing in circles on the runway.

Until you run out of fuel.

Enter this 14 Day Challenge.

This is not theory.

This is not a collection of random tactics that we found in a Facebook Group.

These are actual six-figure strategies based on real-world experience.

Nicholas Erik (okay, me, since I'm writing this page) has run ads and consulted for multiple six-figure authors and has personally helped multiple authors build their business to six-figures in revenue. I've managed six-figures in ad spend in 2020 and have a massive amount of experience / data across multiple sub-genres and marketing strategies - so I know which strategies are universal, which are genre specific, and which are just noise.

Lee Savino is a mid six-figure romance author of multiple Top 100 Amazon bestsellers who also has consulted and coached multiple authors. She has extensive expertise in Kindle Unlimited, rapid releasing, and branding, as well as less commonly explored (but extremely lucrative!) areas such as translations.

The 1 Page Template

Distill everything you possibly can do into only what will move the needle for you with the printable 1 Page Marketing Strategy Template. So you have a North Star for 2021 when you're feeling adrift or overwhelmed. Here's a little preview of just the top half:

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WEEK 1: LEARN

(December 7 - December 13)

Five pre-recorded classes totaling over 8 hours of material that breaks down the keys to getting your marketing on track for 2021. This material is fresh and up-to-date (recorded in November 2020).

Plus, a special live 1h session on Saturday, December 12, where Lee and Nick go over their strategies for 2021.

  • Day 1: Quick Wins (2:02)
    • Focus on Your Strengths
    • The Start Small Strategy
    • 5-Minute Marketing Wins
    • 1-Hour Marketing Wins
  • Day 2: KU vs. Wide - Strategies to Dominate Both (1:54)
    • Free Runs (KU)
    • KCDs (KU)
    • 99c Box Sets (KU)
    • Full Price box sets (wide)
    • Permafree (wide)
    • Rapid Release vs. Slower Releases
    • Rank: Wide v. KU
    • Moving KU > Wide
    • BookBub: Increase Your Chances
    • The Secret Mega Advantage to Wide NO ONE Talks About
  • Day 3: Newsletter Strategies (2:23)
    • Supercharge Your List: Organic and Promo List Building Strategies
    • Engagement: Using Your List to Actually Sell Books
    • Subject Line Secrets
    • Ninja Tips to Increase Opens, Clickthrough Rate, and Sales
  • Day 4: Facebook Ads Fundamentals (Nick) (1:36)
    • Step-by-Step Ad Setup + Best Practices
    • How to Track Your Ads' Profitability
  • Day 4 (BONUS): Testing + Iteration on Facebook
  • Day 5: Branding (Lee) (1:22)
    • Packaging, Tropes, and Creating a Consistent Author Brand
    • Using Data: Cover and Blurb Testing
  • Day 6: Three Strategy Examples (Live! Saturday, December 12 @ 2 PM EST - 1h)
    • Nick: Six-Figure Strategy I Use for Clients
    • Nick: Strategy for 2021
    • Lee: Beyond Six-Figures (How Lee Plans to Go from Mid 6-Figures in 2020 to $1 million in 2021)

WEEK 2: DESIGN YOUR OWN 1-PAGE MARKETING STRATEGY

(December 14 - December 20)

Week 2 is all about taking what you learned in Week 1 and using it to create your own personalized 1-page 2021 strategy. Post your answers to the exercises in the group for accountability, ask questions, and refine your 2021 strategy! (note: this doesn't include direct feedback from Lee / Nick on your strategy, this is for accountability).

If you don't like Facebook, no worries; a daily email reminder will be sent out to keep you on track.

These exercises will take no more than 20 minutes per day.

  • Monday (Exercise #1): Your Current #s and Goals for Next Year
  • Tuesday (Exercise #2): Identify Resources, Strengths, and Weaknesses / Constraints
  • Wednesday (Exercise #3): Plan your KU or Wide Strategy
  • Thursday (Exercise #4): Map Out Release Frequency and Promo Schedule
  • Friday (Exercise #5): Putting it All Together - Your Complete 2021 Marketing Strategy
  • Saturday (Exercise #6): What to do in December 2020 so You Can Hit the Ground Running in 2021

Additional Materials

  • 1-Page Strategy Template PDF w/ Video Walkthrough
  • BONUS: Excel profitability tracking template with video walkthrough
  • BONUS: Nick and Lee's 2021 Strategies pre-filled as examples

Ultimate Edition Only

The Ultimate Edition includes two additional live sessions during Week 2:

  • [ULTIMATE ONLY] MONDAY DEC 14 @ 2 PM EST: Nick and Lee Live Feedback Review for Each Other's Templates (1h)
    • Lee and Nick will review each other's 2021 strategies LIVE (e.g. Nick will give Lee feedback on her strategy, and vice versa), and give advice on what's working, what's not, and where we need to focus to hit our 2021 objectives.
  • [ULTIMATE ONLY] SATURDAY DEC 19 @ 2 PM EST: Live Group Strategy Q & A (90m)
    • Show up live and ask Lee and Nick questions about the course material, strategy, and marketing.

The Ultimate Edition also includes over 10 hours of additional in-depth content:

  • Pre-Recorded Structured Strategy Session: recording where Lee and Nick walkthrough the exercises step-by-step with the goal of having your 1-Page Strategy filled out by the end (2:54)
  • Two Pre-Recorded Group Feedback Sessions: two recordings where Lee and Nick gave feedback on 20+ 1 page strategies from a variety of genres / authors (5:43 + 2:19)
  • Platform Self-Assessment Step-by-Step Walkthrough Video + Excel Checklist: the step-by-step process Nick goes through to plug marketing leaks in authors' platforms to generate more passive sales / subscribers. Excel Checklist included so you don't miss a single thing and can quickly self-assess your platform. (1:05)
  • 5-Figure KU Launch: step-by-step breakdown of a recent release in Lee's Berserkers series, including best creatives, strategy, and numbers (54m)
  • 6-Figure Short Book Strategy: step-by-step breakdown of a simple strategy for hitting six-figures writing short books (40k words or less) in Kindle Unlimited (26m)

WHAT PEOPLE ARE SAYING

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The Guarantee

If you do all the exercises and watch all the videos, we guarantee that you will walk away with your strategy mapped out for 2021 based on...

Your Goals.

Your Strengths.

Your Writing Speed.

Your Release Schedule.

Your Ad Spend.

Not Anyone Else's.

And if you do all the exercises and watch all the videos and DO NOT feel that you now have a crystal clear roadmap that will help you crush 2021, then contact us within 30 days of your purchase date for a full refund. No questions asked.

Standard

$199
  • 5 Pre-Recorded Strategy Classes (8+ hours)
  • 1 Live Strategy Class on Saturday December 12 (1h)
  • 1 Page Strategy Template PDF + Video Walkthrough
  • Facebook Group for Accountability
  • BONUS: Nick and Lee's 1-Page Strategy Examples
  • BONUS: Excel Profitability Tracking Sheet + Video Walkthrough

Ultimate

$499
  • 5 Pre-Recorded Strategy Classes (8+ hours)
  • 1 Live Strategy Class on Saturday December 12 (1h)
  • 1 Page Strategy Template PDF + Video Walkthrough
  • Facebook Group for Accountability
  • ULTIMATE ONLY: LIVE 60m Class where Nick and Lee Review Each Other's Strategies (December 14)
  • ULTIMATE ONLY: LIVE 90m Strategy Q & A (December 19)
  • ULTIMATE ONLY: Five-Figure KU Launch Case Study
  • ULTIMATE ONLY: Six-Figure Short Book KU Strategy
  • ULTIMATE ONLY: Pre-Recorded Structured Group Strategy Session
  • ULTIMATE ONLY: Two Pre-Recorded Feedback Sessions Where Nick and Lee Review 20+ Strategy Templates
  • ULTIMATE ONLY: Platform Assessment Walkthrough Video + Excel Checklist
  • BONUS: Nick and Lee's 1-Page Strategy Examples
  • BONUS: Excel Profitability Tracking Sheet + Video Walkthrough

HOW LONG DOES THE CHALLENGE RUN?

The challenge runs 14 days from December 7 - December 20. You will receive access to the pre-recorded material before the challenge begins if you want to dive in sooner.

WHERE WILL THE LIVE VIDEOS BE HELD?

Live classes for both the Standard and Ultimate editions will be held over Zoom at the stated times. Links and reminders will be sent out prior to the class start.

WILL THERE BE REPLAYS IF I CAN'T MAKE IT LIVE or WANT TO REVIEW THINGS LATER?

Yes, replays will be sent out the day after the live class. They will be uploaded to the Course Area on nicholaserik.com.

HOW IS THIS DIFFERENT THAN YOUR OTHER COURSES?

About 80%+ of this information has appeared elsewhere, whether it's in my (Nick's) newsletter, book, or one of my courses. Lee and I wanted to ensure that anyone new to marketing or unfamiliar with our other material had the information necessary to create an effective strategy.

However, this course is not about giving you tons of information (although there's a bunch of it). It's about teaching the skill of building a strategy. The framework provided by the 1-Page Strategy Template cuts through all the noise and distills all that information into something clear that you can take action on.

This is invaluable, and totally unique; there are plenty of places to get information (though, Lee and I would argue, few, if any, as comprehensive or backed by as much real-world experience and data). But basically none are focused on execution. Instead, they overwhelm you.

The Six-Figure Author Challenge is the exact opposite. You're not going to leave with an endless to-do list of things you can do.

If you fill out the 1 Page Template, you're going to leave only with the list of things that will specifically move the needle for you.

DO I HAVE TO JOIN THE FACEBOOK GROUP?

You do not have to join the Facebook Group, however you will be unable to participate in discussions.

DO YOU OFFER MONTHLY PAYMENT OPTIONS?

No, for technical reasons monthly payment options are not available.

WILL YOU GIVE ME DIRECT FEEDBACK?

No, Nick and Lee will not provide direct feedback on your strategy in the group or via email for either edition. You can, of course, ask questions during the live sessions.

HOW LONG WILL I HAVE ACCESS TO THE VIDEOS?

You will have access to the videos until June 30, 2021.

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