Six Figure Marketing Challenge: Mid-Year Marketing Strategy Reset

"I just want to have a life outside of writing and marketing."

I've gotten this email or read this in forums or author groups more times than I can count.

Being an author is tough, whether you're already a six-figure author or just getting started. Authors have to do it all. Marketing. Publishing. Admin.

It's no wonder that many authors are working all the time just to keep their head above water. Constantly fending off burnout as they release another book to feed the algorithm.

There's no other way, right?

We all know the answers: You gotta work harder. Keep releasing more books. Learning more ad platforms.

In other words: DO MORE STUFF.

If you don't, then you're going to sink. And there's no way to six-figures if you don't do EVERYTHING.

But if you're already working hard, working harder is rarely the answer.

You don't need to release twice as fast.

You don't need to spend twice as much.

You don't need a million more things to do.

You just need to do the RIGHT THINGS.

Building to Six-Figures (and staying there without going insane) requires a strategy.

Your own Personal Roadmap laser-focused on your most important goal.

Because YOU are not everyone else.

If they're trying to get to New York, and someone else wants to get to Los Angeles...

...You can't take the same plane!

Which is why copying all the tactics you find in groups and author forums rarely works.

You just end up taxiing in circles on the runway.

Until you run out of fuel.

Enter this challenge.

This is not theory.

This is not a collection of random tactics that we found in a Facebook Group.

These are actual strategies based on real-world experience.

Nicholas Erik (okay, me, since I'm writing this page) has run ads and consulted for multiple six-figure authors and has personally helped multiple authors build their business to six-figures in revenue. I've managed six-figures in ad spend in 2020 and have a massive amount of experience / data across multiple sub-genres and marketing strategies - so I know which strategies are universal, which are genre specific, and which are just noise.

Lee Savino is a mid six-figure romance author of multiple Top 100 Amazon bestsellers who also has consulted and coached multiple authors. She has extensive expertise in Kindle Unlimited, rapid releasing, and branding, as well as less commonly explored (but extremely lucrative!) areas such as translations.

The 1 Page Template

Distill everything you possibly can do into only what will move the needle for you with the printable 1 Page Marketing Strategy Template. So you have a North Star for the second half of 2021 when you're feeling adrift or overwhelmed. Here's a little preview of just the top half:



The core of what you need to hit the ground running in the second half of 2021, with zero fluff.

  • LIVE: 2h Mid-Year Strategy Reset and Check-In (Saturday, July 10 @ 2 PM EST) - Lee and I will walk the class through how to fill out the strategy sheet LIVE so you can get locked in for the second half of 2021. Learn how Lee and I approach our own strategies, how 2021 is going for us thus far, as well as tweaks we're making for the second half of the year. Replay will be sent out if you can't make it live.
  • The 7 Marketing Keys to 2021 Marketing Success: a 3h video breaking down the 7 marketing keys you need to focus on to get on track for 2021. Not thirty things. Not twenty. Seven. So you can get a head start on 2021, rather than falling behind.
  • Promotional Ideas from $0/mo to $10k/mo: an 81m video going over marketing ideas for every budget, whether you're spending $0 or a lot more.
  • 1 Page 2021 Strategy Template in PDF and Excel formats to create your own personalized strategy
  • 39m video walkthrough breaking down how to fill out the strategy sheet
  • BONUS: Excel tracking sheet + video walkthrough
  • BONUS: Nick and Lee's 2021 Strategies pre-filled as examples

Note that if you can't make it live, there's a guided set of six daily action exercises designed to help you fill out your strategy sheet. You can use these exercises to refine your 2021 marketing strategy. Post your answers to the exercises in the Facebook Group for accountability, ask questions, and further craft your 2021 strategy! (note: this doesn't include direct feedback from Lee / Nick on your strategy, this is for accountability).

If you don't like Facebook, no worries; a daily email reminder will be sent out to keep you on track.

These exercises will take no more than 20 minutes per day.

  • Tuesday (Exercise #1): Your Current #s and Goals for the Next Six Months (or Year)
  • Wednesday (Exercise #2): Identify Resources, Strengths, and Weaknesses / Constraints
  • Thursday (Exercise #3): Plan your KU or Wide Strategy
  • Friday (Exercise #4): Map Out Release Frequency and Promo Schedule
  • Saturday (Exercise #5): Putting it All Together - Your Complete 2021 Marketing Strategy
  • Sunday (Exercise #6): What to do to Hit the Ground Running in the second half of 2021


Want to dive deeper? The Ultimate edition includes everything in the Essentials, plus over 20 hours of pre-recorded material going deep into areas like KU v. Wide, newsletters, translations, and more. This material is current, recorded in November and December 2020.

  • Video 1: Quick Wins (2:02)
    • Focus on Your Strengths
    • The Start Small Strategy
    • 5-Minute Marketing Wins
    • 1-Hour Marketing Wins
  • Video 2: KU vs. Wide - Strategies to Dominate Both (1:54)
    • Free Runs (KU)
    • KCDs (KU)
    • 99c Box Sets (KU)
    • Full Price box sets (wide)
    • Permafree (wide)
    • Rapid Release vs. Slower Releases
    • Rank: Wide v. KU
    • Moving KU > Wide
    • BookBub: Increase Your Chances
    • The Secret Mega Advantage to Wide NO ONE Talks About
  • Video 3: Newsletter Strategies (2:23)
    • Supercharge Your List: Organic and Promo List Building Strategies
    • Engagement: Using Your List to Actually Sell Books
    • Subject Line Secrets
    • Ninja Tips to Increase Opens, Clickthrough Rate, and Sales
  • Video 4: Branding (Lee) (1:22)
    • Packaging, Tropes, and Creating a Consistent Author Brand
    • Using Data: Cover and Blurb Testing
  • Video 5: Three Strategy Examples (1:32)

    • Nick: Six-Figure Strategy I Use for Clients
    • Nick: Strategy for 2021
    • Lee: Beyond Six-Figures (How Lee Plans to Go from Mid 6-Figures in 2020 to $1 million in 2021)

Additional pre-recorded Ultimate edition material includes:

  • Structured Strategy Session: in this video, Lee and Nick walk through the exercises step-by-step with the goal of having your 1-Page Strategy filled out by the end (2:54)
  • Two Group Feedback Sessions: in these videos, Lee and Nick gave feedback on 20+ 1 page strategies from a variety of genres / authors (5:43 + 2:19)
  • Nick and Lee Review Each Other's Templates: in this video, Lee and Nick review each other's 2021 strategies and give advice on what's working, what's not, and where we need to focus to hit our 2021 objectives (2:23)
  • Going Further with the 7 Keys: additional ways to apply the 7 marketing keys (2:05)

Along with the following Ultimate Edition bonuses:

  • Platform Self-Assessment Step-by-Step Walkthrough Video + Excel Checklist: the step-by-step process Nick goes through to plug marketing leaks in authors' platforms to generate more passive sales / subscribers. Excel Checklist included so you don't miss a single thing and can quickly self-assess your platform. (1:05)
  • 5-Figure KU Launch Case Study: step-by-step breakdown of a 2020 release in Lee's Berserkers series, including best creatives, strategy, and numbers (54m)
  • 6-Figure Short Book Strategy: step-by-step breakdown of a simple strategy for hitting six-figures writing short books (40k words or less) in Kindle Unlimited (26m)
  • 6-Figure Translations: Lee breaks down the keys to how she's made over 6-figures translating her books into German, Italian, French and more (30m)



The Guarantee

If you do all the exercises and watch all the videos, we guarantee that you will walk away with your strategy mapped out for the second half of 2021 based on...

Your Goals.

Your Strengths.

Your Writing Speed.

Your Release Schedule.

Your Ad Spend.

Not Anyone Else's.

And if you do all the exercises and watch all the videos and DO NOT feel that you now have a crystal clear roadmap that will help you crush the rest of 2021, then contact us within 30 days of your purchase date for a full refund. No questions asked.


  • LIVE: Mid-Year Strategy Reset and Check-In (July 10 @ 2 PM EST)
  • 7 Keys to 2021 Marketing Success
  • Promotional Ideas from $0 to $10k
  • 1 Page Strategy Template PDF + Video Walkthrough
  • Facebook Group for Accountability
  • BONUS: Nick and Lee's 1-Page Strategy Examples
  • BONUS: Excel Profitability Tracking Sheet + Video Walkthrough


  • LIVE: Mid-Year Strategy Reset and Check-In (July 10 @ 2 PM EST)
  • 7 Keys to 2021 Marketing Success
  • Promotional Ideas from $0 to $10k
  • 1 Page Strategy Template PDF + Video Walkthrough
  • Facebook Group for Accountability
  • ULTIMATE ONLY: 5 Pre-Recorded Strategy Classes (6+ hours)
  • ULTIMATE ONLY: Five-Figure KU Launch Case Study
  • ULTIMATE ONLY: Six-Figure Short Book KU Strategy
  • ULTIMATE ONLY: Six-Figure Translations
  • ULTIMATE ONLY: Platform Assessment Walkthrough Video + Excel Checklist
  • ULTIMATE ONLY: Pre-Recorded Session where Nick and Lee Review Each Other's Strategies
  • ULTIMATE ONLY: Pre-Recorded Structured Group Strategy Session
  • ULTIMATE ONLY: Two Pre-Recorded Feedback Sessions Where Nick and Lee Review 20+ Strategy Templates
  • ULTIMATE ONLY: Pre-Recorded Strategy Deep Dive - Refining the 7 Keys
  • BONUS: Nick and Lee's 1-Page Strategy Examples
  • BONUS: Excel Profitability Tracking Sheet + Video Walkthrough


You can complete the strategy sheet live on Saturday, July 10. Or you can follow along with the exercises that are sent via email, which are sent over 7 days. The exercises will be sent out starting on the Monday after you sign up.


The course will be open until the end of Friday.


For the Essentials edition, everything will be delivered straight to your email. For the Ultimate edition, the content will be available in the Course Area at


About 80%+ of this information has appeared elsewhere, whether it's in my (Nick's) newsletter, book, or one of my courses. Lee and I wanted to ensure that anyone new to marketing or unfamiliar with our other material had the information necessary to create an effective strategy.

However, this course is not about giving you tons of information (although there's a bunch of it). It's about teaching the skill of building a strategy. The framework provided by the 1-Page Strategy Template cuts through all the noise and distills all that information into something clear that you can take action on.

This is invaluable, and totally unique; there are plenty of places to get information (though, Lee and I would argue, few, if any, as comprehensive or backed by as much real-world experience and data). But basically none are focused on execution. Instead, they overwhelm you.

The Six-Figure Author Challenge is the exact opposite. You're not going to leave with an endless to-do list of things you can do.

If you fill out the 1 Page Template, you're going to leave only with the list of things that will specifically move the needle for you.


You do not have to join the Facebook Group, however you will be unable to participate in discussions.


No, for technical reasons monthly payment options are not available.


No, Nick and Lee will not provide direct feedback on your strategy in the group or via email for either edition.


You will have access to the videos until December 31, 2021.


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