Transcript (PDF)
Learn more about the 80/20 Amazon Ads course (opening soon)
(00:01:26) The #1 mistake nearly all Amazon advertisers make—and why this is a major problem if you want to be able to refine and optimize your ads.
(00:05:00) Paperback vs. Ebook: why you shouldn’t mix formats in the same campaign
(00:07:02) Actual numbers showing why including multiple books in your campaign produces inaccurate data
(00:09:25) Mindset shift: how doing nothing might actually boost your ad performance over doing the wrong thing.
(00:12:00) Mistake #2: the Sponsored Brand ad trap that even advanced advertisers fall for
(00:18:15) Sponsored Brand keyword targeting—how it works, and why it’s much different than for Sponsored Products
(00:24:37) Mistake #3: the problem with small data samples
(00:26:45) The “tuition mindset”: How thinking differently about ad spend can radically improve your long-term profitability.
(00:30:16) Why “Benchmark Campaigns” are the secret weapon for cheaply and accurately predicting a book’s success on Amazon Ads.
(00:33:35) Mistake #4: not doing or ignoring the math
(00:36:25) CTR vs. ACOS: why I don’t focus on these popular metrics—and the equation you need to actually measure if your Amazon ads are profitable.
(00:38:48) Why keywords and ASINs can change in performance even after getting enough clicks
(00:48:29) Why understanding the “bid floor” is critical to running the ads
(00:50:12) About the 80/20 Amazon Ads course: who it’s for, what’s included
(00:57:00) Q & A: suggested bids, keyword targeting match types, questions about the 80/20 Amazon Ads course
(1:10:30) how to use AI to turn basically any class / book / resource into an ads consultant / teacher, including this one
