The step-by-step system that helped an author hit 6-figures profit with a brand new pen name.
In under 1 year.
(Even with all the AI stuff, Facebook Ad changes, and everything else that happened in 2025)
Currently closed.
“You just hit 6-figures profit.”
I leaned back in my chair and re-checked the numbers one last time before I hit send on the email. It seemed too fast. After all, it had been less than a year since the first book in the series had even come out.
But the numbers were right.
The author had hit 6-figures in profit with a brand new pen name, with just 7 books and 1 series, in under a year. Here’s a breakdown of the month-by-month numbers:
And she built this series over a year where there have been significant changes to the book marketing landscape.
Amazon changed their rank system sometime earlier in 2025. I don’t have an exact date, because I don’t care. As you can see: it didn’t matter. The series kept rolling.
Facebook (which accounts for 65 – 70% of the ad spend in the numbers above) changed their audience targeting in Summer 2025.
AI changed pretty much everything.
And still, the series kept building.
How did that happen? Was it just luck? A lightning strike?
No. It was built brick-by-brick, using the system I’ll be teaching over 5 live classes in the Six-Figure Series Blueprint.
Let’s start with the foundation.
THE FOUNDATION: THE 80/20 RULE
If you ask ten different authors what the keys to building a successful series (and long-term career) are, you’ll probably get ten different answers. This can make it seem like there are a lot of different ways to make your books more marketable.
In truth, however, there are a lot of things that have a very small impact (or no impact at all). These are also the things most authors tend to focus on.
From working with multiple six- and seven-figure authors across a variety of genres, however, I have clear data on what actually matters. This is the core 20% that drives the 80%+ of results. Knowing these things allows you to narrow the scope of your marketing efforts considerably. So you’re getting better returns for your efforts. All in less time, with less frustration.
Here are the key things you need to build a six-figure series. I’ve broken these down into 5 live classes, starting with what you need to know about the “new” Amazon algorithm.
DAY 1: 100 Year-Old Secrets of the “New” Amazon Algorithm
Monday, November 10 at 1 PM EST
Currently, there’s a lot of buzz about the “new” Amazon algorithm and how it’s changing the book marketing landscape. Buzzwords like “A10” are being thrown out constantly. The general consensus is that it’s much harder to sell books in the current environment.
This is funny, because there is no A10 algorithm update; A9 is something called a numeronym (the word algorithms has 9 letters in it after the “A”). In fact, A9 long ago evolved into something else—Amazon shuttered the A9 site all the way back in 2019.
I have little doubt that Amazon has made tweaks to its algorithmic recommendation engine in 2025. Ranks are now much slower to update, for one. That happened earlier this year.
I also don’t care all that much about what they’ve done. As we can see above, this series not only survived this “new” algorithm. It thrived.
The reason? It focused on something radical: what readers want.
This also meant it got help from the algorithms. That’s because the algorithms are just a system created to recommend readers books they want to read. So if you give them books they like, the algorithms generally like your books, too.
These principles don’t change. In fact, they haven’t really changed over the last century. There are some necessary things to consider for the modern age, of course, as well as Amazon-specific considerations.
We’ll talk about those.
But, by and large, if you understand these century-old “secrets,” then you’ll be able to navigate the “new” algorithmic changes. And be well-prepared for any changes that inevitably occur in the future.
DAY 2: The Breakout Concept Blueprint
Tuesday, November 11 at 1 PM EST
A commercial concept is the foundation of your marketing efforts. Everything you do, from the ad copy you write to the cover you commission, flows from here.
If your concept is more marketable, then everything else becomes considerably easier. Whether that’s finding hooks for TikTok videos, excerpts for Facebook Ads, or writing your blurb.
If your concept doesn’t really hit commercially, then you face an uphill battle.
So if you can find that breakout concept that takes your book’s marketability up a level, then that’s a massive help.
The blueprint here is simple: it mixes the art of market research with the science of testing (the numbers) to increase the chances of finding that breakout commercial concept. There are no guarantees in publishing. It’s tough to know what readers want. But this system makes it much less of a guessing game.
DAY 3: Amazon Page Alchemy
Wednesday, November 12 at 1 PM EST
Alchemy was the medieval attempt to turn lead and other non-precious metals into gold. This proved futile, of course.
However, book marketing alchemy is quite possible. This is the skill of turning poor performing books that don’t sell into valuable assets that actually make you money. It’s also the art of preventing massive new release flops. You probably know what I’m talking about here: where you craft a lyrical blurb, get a beautiful cover that is totally eye-catching…then launch to absolute crickets.
Every book can’t be transformed into a winning asset. That’s not realistic.
Those without a commercial concept are destined to the dusty scrap heap. But the systematic testing processes in the course give you clear feedback (in the form of actual data) on how essential elements of the Amazon page are performing. These elements are the cover, blurb, series title, subtitle, price, and A+ content. Learning how to use these processes allows you to confidently evaluate which series have promise and where you’re throwing good money and time after bad.
This is a major missing piece in most authors’ marketing toolboxes. You need to know how to accurately figure out what’s working and systematically be able to improve it. This requires knowing and analyzing certain numbers. It’s not uncommon to see authors randomly add new taglines to their blurb, or change the series title or subtitle on a whim. Or swap out a cover to match a trend.
All based on no numbers at all.
This can spell disaster for your series and your career. Testing and tracking the impact of these changes can be simple. I provide a spreadsheet template to help you do this.
This may not seem necessary. After all, few people do it.
But you probably wouldn’t be reading this if I didn’t test and track those numbers.
Because back in October 2024 (Month 2 in the numbers above), just one word in the series title (K-9) was removed.
This caused conversion on the Amazon Ads for Book 1 in the series to drop from 10.3% to 7.1% (-31.5%). Re-adding the word K-9 to the series title made conversion bounce back from 7.1% to 12.1% (+70.4%).
One seemingly tiny mistake could have cratered this series’ prospects and easily cost the author 5-figures. Or more.
By having a system, however, we could track this. And it was easy to reverse course and fix.
Most authors don’t know when they’re making these mistakes, because they don’t have a way to test, track, and analyze the impact of these changes.
So instead they make a change and guess.
That’s not a path to a sustainable long-term career.
But if you have a system, then you can avoid those kind of catastrophic mistakes. And potentially find various ways to improve the performance of your books.
If you ONLY implement what’s taught in the Day 3 class (and have a halfway commercial concept), this information will likely be worth 100x what the course costs.
DAY 4: 5 Months to $10k/mo: The Rapid Release Blueprint
Thursday, November 13 at 1 PM EST
The Amazon algorithms provide new releases with additional visibility during the first 90 days of your book’s life.
If you leverage them, it can be nitro fuel. Both for your series’ prospects and your career.
Rapid releasing is one of the most effective ways to build fast. That’s because releasing books quickly aligns with what both the algorithms and readers like.
Once the concept and Amazon page elements (cover, blurb, series title) were nailed down, the rapid release helped massively accelerate this series’ progress.
4 books came out in the first 5 months. And Book 4’s release month was when the series hit $10k/mo in profit for the first time.
Rapid releasing is also not a fit for all authors. So I’m including a twist on the strategy that’s still effective called Moderately Fast Release. This allows you to still leverage the key benefits of rapid releasing, even if you write slower and publish fewer books a year.
DAY 5: Six-Figures in a Year: The Step-by-Step Case Study
Friday, November 14 at 1 PM EST
In the last class, I’ll put everything together and show the step-by-step breakdown of what the author did to craft a six-figure series. This is with a new pen name, in a new genre, with just one series and 7 books.
All in under a year (from September 2024 – August 2025).
This didn’t require social media (the author has a Facebook page, which is required to run ads, but it’s not a major component of the strategy). It didn’t require a lightning strike, like a BookBub deal that went supernova (the author got no BookBubs in the US for this series) or a viral TikTok (the author doesn’t have a TikTok).
It just required following the blueprint outlined above.
Something that’s key here: building any series to six-figures in profit is difficult. Doing so in a year is an incredibly fast timeline. If you follow the instructions in the course you can accelerate your progress considerably. This author follows my processes extremely closely. This is pretty rare (most people add in a bunch of random things that are ineffective).
But she also had experience already. She had built another pen name to six-figures previously before starting over from scratch. She knew how to run Facebook Ads. And, most importantly, she had the craft chops in place.
Readers really like this series. That’s because this author is an excellent writer. 2,000+ of the 3,449 ratings on Amazon for Book 1 are 5-stars.
This course does not teach you how to write a book. It assumes you already can write a great book. Writing great books is how you build a series where people finish the books and then go on to the next ones. A successful series (and long-term career) is built upon people going to the next book.
There are no marketing techniques that can sell people books they don’t want to read.
With this series, around 75%+ of readers who pick up Book 1 in Kindle Unlimited read Book 2.
That’s a large part of why things built so fast.
I can give you the marketing system. But you gotta bring the books.
THE COURSE: WHAT’S INCLUDED
The Six-Figure Series Blueprint is a series of 5 live classes. These are zero-fluff and no BS. This isn’t what worked 5 years ago or in theory; this is an up-to-date, step-by-step system that’s current and actually been used to help build an actual series to six-figures from September 2024 – August 2025.
Classes are all at 1 PM EST. Each class will run around 60 – 90 minutes, with Q & A after. A replay will be sent out within 24 hours of the live class if you can’t make it live or prefer to watch the recording. Here’s a complete list of classes:
- Class #1 (Monday, November 10): 100 Year-Old Secrets of the “New” Amazon Algorithm
- Class #2 (Tuesday, November 11): The Breakout Concept Blueprint
- Class #3 (Wednesday, November 12): Amazon Page Alchemy
- Class #4 (Thursday, November 13): 5 Months to $10k/mo: The Rapid Release Blueprint
- Class #5 (Friday, November 14): Six-Figures in a Year: Step-by-Step Case Study
Plus the following:
- Six-Figure Series Scorecard: a straightforward spreadsheet template for tracking key metrics related to your series. This gives you an instant snapshot of your series’ performance and what you’ve tested thus far. It also transforms your data from a series of numbers scattered across various sheets into a valuable asset, so that you can quickly and easily refer back to it to improve future series. This will be available on Monday, November 10.
Who’s This Course For?
The Six-Figure Series Blueprint is for indie fiction authors at an intermediate level or higher.
This course is not a basic, introductory course. If you’re just starting out and publishing your first series, I wouldn’t recommend this course.
But if you’re trying to make your next series more successful or improve the performance of an existing backlist series, and want to do so using actual numbers (rather than just crossing your fingers and guessing), then the system and strategies taught will likely be a good fit.
Important: this is not an ads course. If you’re looking to learn how to run Facebook Ads or Amazon Ads, that is not covered in this course. The course assumes you know how to run ads on at least one of these platforms already.
Note: the testing processes and research techniques taught are for authors selling books on Amazon. You can be wide or in Kindle Unlimited (the case study is for a Kindle Unlimited author). If you’re selling direct, the principles will apply, but you’ll have to adapt the ideas, processes, and techniques and make significant adjustments yourself if you want to use them for your direct store.
1-on-1 6-Week Series Accelerator
If you want to work with me 1-on-1 and work on either an upcoming series or a backlist series (you can choose which one you want to work on), I’m offering a 1-on-1 6-Week Series Accelerator option. This includes the following:
- 6x weekly 90 minute 1-on-1 calls, where we form a customized plan for your upcoming series or backlist series. Then, I’ll help you break down what to test, what the numbers mean, and what to do next based on your specific books and goals.
- The Six-Figure Series Blueprint course
If you’re looking to accelerate your progress going into the new year, then this may be for you.
There are only three slots available. I have never offered this coaching program before. The last time I offered something somewhat similar, I charged around $6,000.
This 1-on-1 6-Week Series Accelerator is only $3,000.
The reason for the reduced price? I want to share the data publicly (e.g., in the newsletter, courses, and so forth). This helps me improve the courses and give other authors more examples to reference. So that’s a win-win: you get 1-on-1, personalized advice at a much cheaper cost (so you can invest more money in testing and marketing your books), and you get to help other authors.
You must be cool with testing covers, blurbs, concepts and other aspects of your books (if that’s the best way to potentially improve their performance). If you’re not, then this 1-on-1 program (and the course) is not a good fit for you.
If you’re interested in the 1-on-1 program, email me at [email protected] with the subject line “1-on-1 Series Accelerator.” Include a link to your books and and a summary of the series you’re planning or a link to the series you’re trying to improve. I’ll let you know whether the program can potentially help you out.
Join the Course
The Six-Figure Series Blueprint is currently closed.
The course is a one-time payment of $299, or you can split that cost over 4 monthly installments of $75 without having to pay a bunch extra.
30 Day 100% Moneyback Guarantee
There’s no risk. If the Six-Figure Series Blueprint isn’t a good fit for you, just email me at [email protected] within 30 days of your purchase and I’ll give you a full refund.
Updates & Access
You have access to The Six-Figure Series Blueprint course through December 31, 2027. If I continue running the course beyond then, you will not need to pay again to retain access.
I don’t have any updates currently planned (the material is all fresh and up-to-date, delivered live). If I do update the existing course material in the future to account for new features or changes, then you do not have to pay again for access to this updated material.
FAQ
Will my books definitely be profitable if I apply this system?
No. The publishing business has a lot of variance. As such, it’s impossible to predict how a specific book or series will perform, even if you test a lot. A significant part of your success hinges on your ability to write (craft), which encourages readers to go on to pick up your other books (in both the series as well as other books in your catalog). No marketing system can consistently sell books that readers do not want to read.
How long will it take me to build a successful series?
Most books are not successful. Publishing is a challenging business. This course is designed to shortcut the process and give you much more effective marketing tools than what most authors use. But it cannot guarantee that you’ll build a successful series, or do so in a specific amount of time.
The author detailed in the case study has very strong reviews and also had a previous pen name that was successful. So these skills transferred when starting a new pen name. If you are starting from Square 1, and publish and market consistently, you should expect it to take a minimum of 3 years (or longer) and releasing multiple series to hit a part- or full-time income. Most authors never get there.
Does the system taught in the course require ads / social media?
This system doesn’t require social media. It does require that you use and know how to run either Facebook or Amazon Ads.
How much do I need to spend on ads?
I would recommend being able to spend around $500 – $1000/mo on ads ($15 – $30/day) to run tests and get data. You can start as low as $5/day, but it will take longer to test, get data, and refine your book’s performance.
Does this system work for an existing pen name?
Yes, the system will work for either a brand new pen name or an existing pen name. The author in the case study was switching genres, which was the reason for the new pen name. You can apply the system to your backlist and future series for your current pen name.
Does this system work for wide authors?
Yes, the system will work for wide or KU authors. The case study is for a KU author. If you’re wide, things are a slower build because Amazon gives KU authors more marketing tools to use.
The course does not cover direct sales. If you’re looking for direct sales-specific processes and information, I do not recommend this course.
What genre is the series in the case study? Does the system apply to all fiction genres?
The case study in the course is for a thriller / mystery series. The system applies to all major commercial fiction genres—mystery / thriller / crime, romance, fantasy, and sci-fi.
Does this course work for short stories / novellas?
No, the system works for full-length fiction novels only (40,000+ words; I recommend 60,000+ word novels if you’re publishing in Kindle Unlimited, since longer books can generate more page reads and thus make more). It has not been tested with and is not designed to work for short stories / novellas.
Does this course work for non-fiction?
No, the system is specifically designed for authors writing full-length fiction novels. It has not been tested and is not designed to work for non-fiction.
Does this course work for standalones?
The strategies and processes taught in the course will apply to standalones. However, it will be much harder to make a standalone profitable, since you don’t have additional books for readers to purchase after they finish the book they just bought. It’s much easier (though still difficult) to build a sustainable career when you’re writing series.
How many books does my series need to have?
If you’re applying these strategies to backlist, I would recommend having a series of at least 3 full-length novels. 5 is preferable, since having more books helps increase your revenue per sale (sellthrough value) and revenue per borrow (readthrough value). This makes marketing the books easier, because you make more for each sale or borrow of Book 1.
If you’re planning a new series, I’d recommend it have a minimum of 3 books.
Do I need to use AI to use this system?
I will show you some ways to use AI with the processes. These are optional; you can skip them. They can act as a significant amplifier and accelerate your progress, however, so I wouldn’t recommend doing that.
This course does not show you how to write books using AI and this is not part of the processes / system.
Does this have different material than your other courses / your newsletter?
If you’ve joined some of my other courses and read this newsletter, there will be material that you’re familiar with mentioned in this course. That’s inevitable, because principles don’t change.
How you apply those principles, however, does.
Most authors write series. This course provides a specific marketing blueprint for increasing your chances of having a successful series. So it puts together various pieces and ideas that you may be familiar with (and some you probably won’t be) in new ways.
It goes deep into testing and market research—two topics that most authors overlook—and shows you how to combine them in specific ways that most authors aren’t doing. This is not a rehash of a bunch of other stuff I’ve talked about elsewhere.
What I’m talking about here is 3 – 5 years ahead of where the market is headed. By that point, a lot more authors will be testing and using data effectively. Right now, very few authors are doing it.
That presents an opportunity.
If you’re ahead of the curve.
A major problem authors are experiencing right now is the volatility that accompanies significant changes in the marketplace. And they’re struggling to keep up with the pace of change.
What I’m teaching in this course is a combination of cutting edge and evergreen. Cutting edge because few authors are doing it; evergreen because the skills are based on 100 year-old marketing principles. Tweaks and adjustments are necessary (which are covered).
But if you have these skills, then adjusting in the future is much less daunting (and, dare I say it…change becomes exciting, because it means new opportunities to grow your career). And it gives you stable ground to build your career on, even as the publishing world around us changes.
