“What audience do I use on Facebook?”

“Do keywords work better than ASINs (or auto ads) on Amazon?”

“What’s working right now on…[insert platform here]?”

But it's NOT the secret you probably think.

An analysis process that works for basically anything.

Ads.

Audiences.

Keywords.

Even whether a new platform feature is beneficial…or burning through stacks of your hard-earned cash.

Because if you can’t analyze what’s working yourself, you will always be at the mercy of trendy hacks. Or some ad platform feature shift. Or some course, book, or mastermind where people are hyping up the latest and greatest tactic and claiming that it sells books like crazy.

And sure, you can wait for someone else to let you know what works. Then trust that the person knows what they’re talking about (instead of just guessing or repeating info they heard from someone else, like a game of advertising telephone). And then you can throw your money at it, cross your fingers, and hope for the best.

Sometimes this works (for a little bit, anyway). Most of the time, though, your money disappears into an advertising black hole.

This is the cycle of excitement and frustration most authors are permanently stuck in when it comes to the ads. Like a Groundhog Day loop that keeps them in the same place month after month, year after year.

But there’s actually a skeleton key that can answer pretty much any question you might have, from “which of my ads is working?” to “does this new trick work for my books?”

And it will work for essentially any ad platform.

Now, I understand this might sound like a BS fantasy. So I want to be very clear: this system isn’t a single “hack” or anything like that. It takes hard work and practice to learn this step-by-step, repeatable process. It took me years to figure out.

Luckily, though, it won’t take you years to learn it. Scaling Mastery Pro helps you skip all the frustrating trial and error. It’s designed so that if you watch and apply a video per day, it’ll take you around 6 weeks to implement the system.

That's all it takes to free yourself from the hamster wheel of tips, tricks, and hacks. 

Because the next time you encounter the latest trick everyone’s raving about, you don’t have to run to an author friend, or a group, or hope that a course posts a video on it.

You can apply the system. See if the latest and greatest thing works for your own books. Analyze the data yourself. And double down if it works (and stop if it doesn’t). With confidence.

All right, so we gotta talk about the Amazon Ad and Attribution reporting. 

It’s all totally inaccurate and unreliable...right?

I mean, that's what practically every course and group is complaining about. The data is completely unreliable! The solution? Ignore it completely.

And this is a major mistake if you want to make your ads more effective.

Amazon's ad reporting isn't perfect when it comes to tracking sales or reads. No attribution system is. That'd be an unrealistic expectation.

But based on my data, it tends to be around 85 - 95% accurate depending on the situation.

If you set up the Attribution links correctly (most people don't).  

In Scaling Mastery Pro, I show how to set up your Amazon Attribution links, and analyze the data from them (as well as the Amazon Ads), to get the most accurate data as possible.

Rank is most people's primary goal when it comes to scaling. 

A better rank = more sales and page reads. 

This is so self-evident that it's rarely questioned. 

Except, from running dozens of campaigns for books that hit the Top 100 overall in the store...

Including multiple campaigns for books that hit the #1 overall spot...

I can tell you that authors have the relationship between rank and sales / page reads completely backward.

The truth: rank is primarily a byproduct of a lot of sales / page reads (borrows) rather than being a significant driver of sales / borrows itself. You get more sales / borrows as your rank goes up, sure. But that's because those are driving the rank.

The way you can confirm this is simple: after a viral TikTok, or a BookBub, if you don't advertise / market the book after its stratospheric rise up the charts, what happens? 

Its rank craters. Fast. That's because the actual catalyst driving the sales and borrows (the video or the BookBub Deal) is no longer doing so.

That makes rank a sort of rough measuring stick for how many sales / borrows you’re currently producing. But a high rank doesn’t drive a ton of visibility on its own.

So what's the key to scaling, then, if rank isn't the answer?

Simple. Generate more sales and borrows of your book.

Particularly Book 1, which is the series' primary entry point. 

Because let’s say you make $10 for every sale of Book 1 when factoring in sellthrough to the rest of the books in the series. This is a metric called revenue per sale (I go over how to calculate this as accurately as possible in a step-by-step video in the course; most courses / books teach incorrect methods for calculating this).

Knowing your revenue per sale is crucial if you’re trying to make more money from your ads.

Because if you sell 10 copies of Book 1 a month in this scenario, you make $100 (10 sales of Book 1 * $10 revenue per sale = $100). Not quite the result most of us are probably looking for.  

But if you sell 1000 copies of Book 1 a month instead...then you’d make $10,000.

So one of the key ways scale is focusing on selling more copies of your Book 1 via your ads (and generating more borrows of it, if you’re in Kindle Unlimited). (this system works for any book, by the way, not just Book 1; so if you're trying to sell Book 7, or a box set, don't worry, you're covered) 

This is great news, because you have way more control over selling more books than rank.

That is, if you understand what happens as you spend more money and scale up.

Which is that A) your cost per click goes up, and B) your conversion rate goes down.

In other words: the more you spend, the less efficient your ads get.

And if you don’t keep a close eye on your numbers, then you can end up underwater fast.

The system in Scaling Mastery Pro teaches you how to analyze these numbers, so you can adjust course as needed and really dial in your ad spend. And the included templates make it simple to track the key numbers that you need to know. So you can make adjustments before you drown.