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(and, oh by the way, make higher quality marketing stuff, too)
(and, oh by the way, make it higher quality, too)
As authors, we have to do pretty much everything. And this business seems to move at warp speed. Just finished writing a book? Now write another. Made two ads? Okay, make five more.
The work never ends. And there's just never enough time.
So, if you’re anything like me, then it can sometimes feel like you’re on an endless author treadmill cranked up to top speed. At best, sprinting to stay in place. But even the slightest pause in the production causes everything to rapidly start moving backward.
But recently I found something that can finally cut through that endless to do list.
Let me explain with a brief story.
I had to write 10 new pieces of ad copy in 26 minutes.
Why 26 minutes? Well, I had a Zoom class where I had to present the ads. So either they were done...or they weren't.
Now, I'd written hundreds of pieces of ad copy before. It’s a central part of managing ads. So I’d developed lots of tricks for making high quality marketing materials at scale. Fast.
Unfortunately, this time, the clock ran out.
So I only got 7.
7 is pretty good for less than half an hour…but unless my math is off, it still isn't quite 10.
Which is a familiar refrain, right, for authors everywhere: not enough hours in the day to do everything we need to do.
Always behind. Never quite ahead.
As an author, I know that writing more books = more money.
As a marketer, I know that testing more ad ideas = more money.
But time and energy are finite resources. And I didn't have enough time or energy to get to all the stuff that I wanted to do.
So I knew I needed a new marketing process.
First, though, I had to give the class. (That went well.)
Then, after the class was over, I finished up the other 3 pieces of copy. But this time, instead of doing them all by hand, I got help from an AI tool (ChatGPT, to be exact; you know, that thing everyone’s been talking about).
And it cranked out those three pieces of copy in under a minute. With rewrites, additions, and ideas from me, let’s call it under 5 minutes.
And they also looked good. These captured my attention, even with rudimentary techniques (what I’ll teach you in the course is way more refined and will get you better / faster results.)
But you never really know if something is good until you test it and see the numbers.
A few days later, though, the results were in. There were 3 winning ads.
2 of the 3 winners were the ones I'd written with the help of AI.
And when I saw those results, it clicked: here was a set of tools that could drastically reduce my workload as an author and marketer.
So I could finally make a dent in that seemingly endless to-do list.
Finally actually…get ahead. And produce even better work at the same time. (I know that sounds impossible. It's not.)
And here’s the good news: AI is still in its beginning stages (ChatGPT only came out a year ago). So you’re still well ahead of the curve.
If you jump in now.
Now I know that most authors don’t have a ton of extra time just lying around to research a bunch of new AI stuff that might have a vague chance of being useful. And even those who do would probably prefer to have a head start, rather than spending hours hitting dead ends.
(Seriously, there's so much nonsense out there.)
That’s why I’ve spent a ton of time relentlessly testing tools, experimenting with different workflows, tweaking prompts, and coming up with formulas. I've stress-tested the things relentlessly with actual real world ads. Then I've curated all that information down to what actually works. Finally, I've spent a bunch more hours figuring out how to apply all this information specifically for authors. And added a ton of my own ideas that you won't find anywhere else (even in the actually helpful resources).
And I’ll be sharing it all (only the best stuff, none of the aforementioned nonsense) with the authors who join me in the AI Author Marketing Accelerator.
The AI Author Marketing Accelerator includes (3) 90 minute live group sessions held over Zoom in December 2023 (replays will be provided if you can't make it live):
Live Session 1 - Monday, December 4 @ 2 PM EST
Prompt Engineering: From Beginner to Advanced (90 Minutes)
Master the art of prompt engineering, the foundational skill behind using AI tools like ChatGPT.
Live Session 2 - Friday, December 8 @ 2 PM EST
The 4x AI Marketing System (90 Minutes)
The AI marketing system I use to create better quality marketing materials in 50% less time.
Live Session 3 - Monday, December 11 @ 2 PM EST
80/20 AI Images for Marketing
Take your marketing beyond just text with an easy method for creating effective, eye-catching AI images—even if you struggle to draw stick figures
We’re gonna dive deep into how to use AI tools to amplify and improve your current marketing and advertising. These sessions are not just about passively sitting back and listening / watching. We’ll actually be doing exercises live. So you can not only learn the skills, but also generate usable stuff for your marketing. That means you’ll walk away with new marketing materials and skills that you can actually use for your books right away.
Not just a bunch of theory that collects dust forever and never gets applied.
And minus hours of fluff that you have to wade through.
Just up-to-date, actionable information.
Replays will be provided if you can’t make it live or want to review what you learned after the classes.
The course is live for two reasons:
I can bring you the absolute most cutting edge content available
It’s almost always an exaggeration when people say that an industry is changing every day. But with AI, it’s actually the truth. Crazy new developments are dropping all the time. By teaching the content live, I can share the latest and greatest stuff with you in December. And that way you’re ahead of the curve.
We can actually get work done
You know all those courses you buy with the best of intentions, watch one video, then never watch anything again? Yeah, that’s not this. There are exercises we’ll do as a group. So you'll walk away with actual stuff to help you with your marketing and writing.
(don't worry if you can't make it live; the exercises are designed so they're just as useful if you're watching the replays)
This is absolutely the case…if you’re using the same prompts, skills, and approach as everyone else. Which is what 99% of authors will do. And they’ll get mediocre ads, blurbs, images, and other things that won’t sell any books.
AI allows you to come up with a ton of different ideas for ads, so it's useful for heavy advertisers. But it's super useful even if you're not advertising at all, from helping you draft blurbs and taglines, to coming up with ideas for social media posts, to helping you hone your newsletter content.
I've taken the general advice and information out there about AI and specifically curated it for authors. This is all about how to use AI to help you as an author (not as a programmer, chef, data scientist or whatever).
That’s what I thought. ChatGPT (the tool that kicked off this whole trend) dropped in November 2022. I waited a couple months before checking it out.
Then, after using it for 2 minutes, I realized that I needed to catch up. Immediately. Because in a year, AI is going to be everywhere. And if you don’t start using it now, then it’s only going to take longer to get up to speed.
This course condenses everything you need to know into three zero-fluff sessions. So whether you’re already using AI or just starting out, you’ll leave with the skills necessary to stay ahead of the AI curve.
Have you sent a text message before?
If so, then you have all the technical skills necessary to use the majority of AI tools without any further training. It really is that simple. The "secret sauce" is in your creativity and ability to come up with ideas.
THE VALUE of AI
I said earlier that AI can help cut your marketing time by 50%.
To be honest, that's conservative; if you really apply AI to your business, you can probably cut your time by 75%.
Which means what used to take you 4 hours, with the help of AI, can take just 1 hour.
But let's be a bit more conservative because that type of leap (although achievable) might seem hard to imagine.
So let's say you "only" double your productivity. If you actually show up and do the work and practice, then it's possible this can happen. Meaning 2 hours of work now takes just 1 hour with the help of AI.
At a rate of $25/hour, then the AI Author Accelerator would pay for itself in just 12 days. But your time is probably worth a lot more than $25/hour. Because books are long term assets that you can sell for years.
Which means if you double your yearly output, that additional production could be worth tens of thousands or even hundreds of thousands of dollars to you over the course of your career.
That's just the money, though.
And while money is great, the biggest payoff here is something you can't measure in dollars.
But it's something you'll see and experience every day of your life.
So just picture yourself six months from now: you wake up. But instead of dreading all the stuff you've put off for days or weeks, you feel refreshed and focused. Because you're finally ahead on that work in progress. You have your marketing materials ready to go.
And so, instead of attacking your never-ending to do list, you decide to go for a walk. Eat breakfast with the kid(s). Get in that exercise regimen that has fallen by the wayside. Or even watch a movie in the middle of the day. Or maybe you just get started on writing for the day, because you don't have a million other things tugging at your attention.
Whatever is important to you.
Whatever you didn't have time or energy for before...now you can do that.
If that seems unbelievable...well that's what AI offers.
When it's used correctly.
And that can be your new reality—with the skills you'll learn in this course.
GET THE COURSE
What’s included in the Standard Edition for $299:
If you want to take things even further, there's also an Ultimate Edition ($699) which includes everything in the Standard edition above, plus the following Ultimate exclusives:
Now, the AI Author Marketing Accelerator isn’t your only option, of course, if you want to dive deeper into AI.
This is the exact course I wish had existed to teach me how to use AI in my author business.
But since it didn't exist, I had to learn the hard way.
That's why I decided to put together the AI Author Marketing Accelerator. So you can bypass my mistakes, the dead-ends, and avoid all the stuff that didn't move things forward. And get only the actionable material you need to know to make an immediate impact on your career.
No. I’ve spent months test-driving a bunch of different tools, prompts, and ideas to figure out what could help us as authors. I’ve taken only the best stuff and included it in this workshop. And I’ve gone way beyond the “write me 5 taglines for a thriller” type of prompts that everyone figures out Day 1.
ChatGPT, and other chat tools like Claude, are a big focus in the workshop because they can rapidly come up with ideas / text. This makes them a natural fit for what we do as authors. But they will not be the sole focus. For images, we'll primarily be using Adobe Firefly.
I don’t know. It’s a lot of work to put together a good course, and most of my time is spent actually applying this for my own business and for clients.
Yes, replays will be posted in the course area 24 hours after the live class is over. You will be able to watch the replays as many times as you’d like until December 31, 2024.
No, if I release any other AI courses in the future, they will be separate from this. The AI Author Marketing Accelerator is designed as a way to condense hours of learning into a super-espresso shot of knowledge delivered in a live setting. That way you get up to speed on the cutting edge principles, tactics, and most useful ways to incorporate AI into your author career...without having to wade through mountains of terrible content and useless tools to find the handful of gems.
Since this is a live class and the prompt / formula guide can be downloaded, there are no refunds available.
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