Slides (PDF)
The best practices for the ad settings outlined here also apply to creative testing or any other Facebook Traffic Ads that you’re running. I added an example of the larger cover on cover image that I mentioned in the class to the slide deck (page 15). There’s also some additional data in the slide deck on how narrowing audiences by Kindle Store and Women only impacted the performance, since I talked about it during the Q & A (page 17).
Resources mentioned
- Amazon Attribution: Best Practices and Step-by-Step Setup (video)
- Tracking Templates (start with the Ad Profit template; video walkthroughs of how to use / setup the templates are linked on the templates themselves) (Google Sheets)
The Facebook Ads course, (Almost) Everything You Need to Know About Facebook Ads, will open again in late January. If you’re subscribed to the newsletter you’ll get an email when it’s available. Learn more about the course here.
Q & A
If you’re looking for information on a specific topic, then you can click the “CC” icon in the bottom right corner and search through the transcript to see if anything related was discussed during the Q & A.
