Scaling Mastery Pro

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Upcoming content / template schedule

Monday, November 13

Advanced Facebook Creative Key Tracking Template + Walkthrough

Monday, November 20

Advanced Amazon Targeting Tracking Template + Walkthrough

Monday, November 27

Advanced BookBub Creative Key Tracking Template + Walkthrough

Course Content

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Course Materials & Tools

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Session Content

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Amazon Ads: Revenue & Profit Per Click Calculator (Setup Walkthrough)

Amazon Ads: Revenue & Profit Per Click Calculator (Analysis Walkthrough)

Marketing & Scaling Multitool (Walkthrough)

1: Foundation

Welcome (Watch First) 2 Parts

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1: Welcome + How to Get the Most Out of This Course

2: Quick Win Exercise

The Internet Marketing Formula & Algos 2 Parts

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1: The Internet Marketing Formula

2: Breaking Down the Algorithm

80/20 Summary 2 Parts

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Part 1: Admin, Tracking, and Pre-Analysis

Part 2: Analysis, Optimization, and Scaling

2: Attribution

Amazon Attribution Mastery 4 Parts

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1: Amazon Attribution Overview

2: Attribution Link Setup & Dashboard Overview

3: Attribution Campaign Structure

4: Exporting Attribution Data

Foundation & Attribution: Progress Check-in

3: Tracking

Tracking: Standard or Advanced?

Tracking Software & Tools

Tracking Mastery: Templates + Walkthrough Videos 10 Parts

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1: The 5 Keys of Tracking

2: Revenue Per Sale and Borrow Tracker

3a: The Amazon Targeting Tracker (Standard)

3b: The Amazon Targeting Tracker (Advanced)

4a: The Facebook Creative Code Key (Standard)

4b: Facebook Creative Code Key (Advanced)

5a: The BookBub Creative Code Key (Standard)

5b: The BookBub Creative Code Key (Advanced)

6: The Test Tracker

7: The Swipe File Tracker

Tracking: Progress Check-in

4: Analysis

Analysis Mastery 11 Parts

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1: Your Core Metrics

2: The Three Ad Strategies

3: How to Calculate Revenue Per Sale & Revenue Per Borrow

4: Target CPC, Conversion, and Cost Per Unit

5: Scaling Through Reverse Engineering

6: Amazon Attribution: Calculating Revenue & Profit Per Click and Cost Per Unit

7a: Amazon Ads: Calculating Revenue & Profit Per Click

7b: Amazon Ads: Using Target Cost Per Unit to Calculate Target Bids

7c: Amazon Ads: Target Breakeven ACOS (Wide / Print Only)

8: Profit Per Sale (Wide / Print / Direct Only)

9: Lifetime Customer Value (LTV) and Average Order Value (AOV) (Direct Only)

Analysis: Progress Check-In

5: Scaling & Optimization

Scaling: Principles 3 Parts

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1: Scaling Methods & Opportunities

2: Scaling Budget Calibration

3: Scaling Troubleshooting

Scaling & Optimization Mastery: The Mega Case Study 7 Parts

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Note on Mega Case Study

Part 1: Background and Groundwork

Part 2: Building Momentum with a Promo & Infinite Creatives

Part 3: Extending Post-Promo Momentum

Part 4: Bank or Rank?

Part 5: Optimization

80/20 Recap and Final Results

Scaling & Optimization: Progress Check-in and Wrapping Up the Course

6: Testing Mini Case Studies

Testing Mini Case Studies 5 Parts

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1: Which Ad Performed Best?

2: Which Audience Performed Best?

3: Which Ad Platform Performed Best?

4: Which Amazon Ad Targeting Type Performed Best?

5: Comparing Revenue Per Click Methods