80/20 Author Ads Masterclass

New / updated in Nov 2022:

• Complete Guide to Facebook Ads v2

New / updated in Aug 2022:

• Complete Guide to Facebook Ads v1

New / updated in May 2022:

• Marketing & Scaling Multitool v2

New / updated in December 2021:

• The Rebuild: December 2021
• Best Practices v7
• Copy and Headline Formulas v2

New / updated in September 2021:

• The Rebuild: September 2021
• Amazon Ads: Revenue Per Click v. Low Bids
• Amazon Ads: Sequential Testing
• Amazon Ads: Search Term Reports & Three Other Reports
• Creatives: Infinite Creatives
• Best Practices v6

New / updated in July + August 2021:

• The Rebuild: August 2021
• Best Practices v5
• Bidding (revised)
• Scaling (revised)
• 15m Amazon Ads (revised)
• Negative KWs 1/2: Overview
• Negative KWs 2/2: Walkthrough
• Conversion 1/4: Overview
• Conversion 2/4: Calibrating Budgets
• Conversion 3/4: Structure
• Conversion 4/4: Walkthrough
• The Process
• The Ad Ledger
• Self-Targeted Ads
• Update: July 2021
• The Rebuild: July 2021

• Marketing & Scaling Multitool v2 (Google Sheets)
• Amazon Ads Profit Estimator v1 (XLS)
• Five Keys of Tracking Template (Google Sheet)
• Ad Copy and Headline Formulas v2 (PDF)
• Best Practices and Ad Processes v7 (PDF)
• 80/20 Ad Analysis, Optimization, and Scaling System Summary (Google Doc): this contains detailed information on how to use attribution links and scale ads
• Complete Guide to Facebook Ads (Google Doc); this contains information on how to use attribution links with Facebook, new material / strategies on FB not contained within the best practices document above or the course videos, and also outlines specific audiences to use for many genres.
• Swipe File v2 (PDF)

Stock Photos

• Neo-Stock
• Depositphotos
• Covervault (Photoshop mockup templates for eBooks and 3D paperbacks)

Graphic Design Tools

• BookBrush
• Canva
• Remove.bg (remove backgrounds from stock models automatically)