80/20 Author Ads Masterclass

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Welcome to 80/20 Author Ads!

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News: September 2021
New content:

New / updated in September:

  • The Rebuild: September 2021
  • Amazon Ads: Revenue Per Click v. Low Bids
  • Amazon Ads: Sequential Testing
  • Amazon Ads: Search Term Reports & Three Other Reports
  • Creatives: Infinite Creatives
  • Best Practices v6

New / updated in July + August:

  • The Rebuild: August 2021
  • Best Practices v5
  • Bidding (revised)
  • Scaling (revised)
  • 15m Amazon Ads (revised)
  • Negative KWs 1/2: Overview
  • Negative KWs 2/2: Walkthrough
  • Conversion 1/4: Overview
  • Conversion 2/4: Calibrating Budgets
  • Conversion 3/4: Structure
  • Conversion 4/4: Walkthrough
  • The Process
  • The Ad Ledger
  • Self-Targeted Ads
  • Update: July 2021
  • The Rebuild: July 2021
Course Materials
  • Excel Multitool v1.7 (XLS)
  • Amazon Ads Profit Estimator v1 (XLS)
  • Profit & Audience Tracking Sheet v1.4 (XLS)
  • Ad Copy and Headline Formulas v1.2 (PDF)
  • Best Practices and Ad Processes v6 (PDF)
  • Swipe File v2 (PDF)
Design Resources

Stock Photos

Graphic Design Tools

Course Content

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General Principles & Fundamentals
ALCHEMY (TESTING & OPTIMIZATION)
Facebook
Facebook: Launching 1 Part
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Session Content
0% Complete 0/1 Steps
BookBub
Amazon
Over the Shoulder Walkthroughs
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