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Welcome to 80/20 Author Ads!
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News: Nov 2022
New content:
New / updated in Nov 2022:
- Complete Guide to Facebook Ads v2
New / updated in Aug 2022:
- Complete Guide to Facebook Ads v1
New / updated in May 2022:
- Marketing & Scaling Multitool v2
New / updated in December 2021:
- The Rebuild: December 2021
- Best Practices v7
- Copy and Headline Formulas v2
New / updated in September 2021:
- The Rebuild: September 2021
- Amazon Ads: Revenue Per Click v. Low Bids
- Amazon Ads: Sequential Testing
- Amazon Ads: Search Term Reports & Three Other Reports
- Creatives: Infinite Creatives
- Best Practices v6
New / updated in July + August 2021:
- The Rebuild: August 2021
- Best Practices v5
- Bidding (revised)
- Scaling (revised)
- 15m Amazon Ads (revised)
- Negative KWs 1/2: Overview
- Negative KWs 2/2: Walkthrough
- Conversion 1/4: Overview
- Conversion 2/4: Calibrating Budgets
- Conversion 3/4: Structure
- Conversion 4/4: Walkthrough
- The Process
- The Ad Ledger
- Self-Targeted Ads
- Update: July 2021
- The Rebuild: July 2021
Course Materials
- Marketing & Scaling Multitool v2 (Google Sheets)
- Amazon Ads Profit Estimator v1 (XLS)
- Five Keys of Tracking Template (Google Sheet)
- Ad Copy and Headline Formulas v2 (PDF)
- Best Practices and Ad Processes v7 (PDF)
- 80/20 Ad Analysis, Optimization, and Scaling System Summary (Google Doc): this contains detailed information on how to use attribution links and scale ads
- Complete Guide to Facebook Ads (Google Doc); this contains information on how to use attribution links with Facebook, new material / strategies on FB not contained within the best practices document above or the course videos, and also outlines specific audiences to use for many genres.
- Swipe File v2 (PDF)
Design Resources
Stock Photos
- Neo-Stock
- Depositphotos
- Covervault (Photoshop mockup templates for eBooks and 3D paperbacks)
Graphic Design Tools
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80/20 Quick Start
18 Parts
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General Principles & Fundamentals
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Ad Strategies
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Alchemy (Testing & Optimization)
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Facebook
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Amazon
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