The Launch & Promo Blueprint

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Foundation

Course Materials + Downloads

Foundational Principles & Skills 13 Parts

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Session Content

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1: Welcome + Course Roadmap

2: The Two Lever Marketing Strategy

3: Two Lever Marketing Principles

4: Firepower

5: Stacking Firepower

6: Tactical Firepower Rankings

7: Traffic Firepower Rankings

8: Bridging

9: Wide Differences

10: Amazon’s Algorithms

11: Testing Levers & The Internet Marketing Formula

12: Platform Flight Check

13: The Implementation System

Launching

Launching: Core Skills 11 Parts

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Session Content

0% Complete 0/11 Steps

1: Why Launch

2: Key Considerations (Release Speed, Budget, Platform)

3: Goals (Decision 1)

4: KU v. Wide (Decision 2)

5: Pre-Orders (Decision 3)

6: Launch Pricing (Decision 4)

7: Optimal Launch Timeframes & Scheduling (Decision 5)

8: Rapid Releases v. Regular Releases

9: Launch & Promo Schedule Blueprints (Action Exercise 1/3)

10: Tracking Walkthrough + Template (Action Exercise 2/3)

11: Putting it All Together – Your 1 Page Launch Blueprint (Action Exercise 3/3)

Launch Amplifiers 6 Parts

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1: Pre-Order Ads

2: Pre-Order Bonuses

3: Pre-Launch Reviews

4: Cover Reveals, Contests, and Giveaways

5: Repushes

6: Cliff Extenders

Launch & Promo Blueprints 12 Parts

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6: Full Price Launches

7: 99c Launches

8: Standalone Launches

9: 99c KU Box Set Launches

10: Relaunching

11: Relaunching Case Studies

12: Full Price Romance Launch Strategy Review

Road to Six-Figures Case Studies

Cavendish & Walker: Road to Six-Figures (2020 Case Studies) 7 Parts

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Cavendish & Walker: Road to Six-Figures (2020 Analysis)

Lethal Secret 30d (Book 4 / Mega KCD / Dec 2019)

Last Breath 30d (Book 5 / KCD / Mar 2020)

Cavendish Box #1 30d (1, 2 & 3 / Mystery / 99c KU / April 2020)

Final Verdict 30d (Book 6 / KCD / June 2020)

Ritual Demise 30d (Book 7 / KCD / Aug 2020)

Mortal Remains 30d (Book 8 / KCD / Nov 2020)

Cavendish & Walker: The Next Step (2021 Case Studies) 6 Parts

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Cavendish & Walker: The Next Step (2021 Analysis)

Silent Graves 30d (Book 9 / Full Price / Jan 2021)

Kill Shot 30d (Book 10 / KCD / March 2021)

Web of Lies 30d (SC Book 1 / 99c Launch / May 2021)

Speak No Evil 30d (SC Book 2 / Full Price / July 2021)

Dark Secrets 30d (Book 1 / Full Price / Sept 2021)

Over the Shoulder Case Studies

Paradise Royale Launch (Thriller / Mega KCD / 2020) 10 Parts

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Session Content

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1: Pre-Launch Strategy Overview

2: (Day 1) Hitting the Ground Running on All Three Platforms

3: (Day 2) Climbing the Ranks

4: (Day 3) Hitting a Plateau

5: (Day 4) Plateau Busting and Continuing the Climb

6: (Day 5) The Math Behind Scaling Aggressively

7: (Day 6) The Final Push

8: (Day 7) Maintaining Momentum at Full Price

9: Nine Post-Launch Takeaways

10: 30 Day Final Breakdown

Ritual Demise Launch (Cavendish #7 / Mystery / Mega KCD / 2020) 10 Parts

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1: Pre-Launch Strategy Overview

2: Ad Setup (Day 1)

3: Designing New Testing Strategies (Day 2)

4: Reading the Data and More New Testing Strategies (Day 3)

5: Breaking Through with the Audiences (Day 4)

6: Climbing into the Top 500 (Day 5)

7: Analyzing Conversion to Allocate US and UK Budgets (Day 6)

8: Final Push and BookBub Featured New Release Results (Day 7)

9: Five Post-Launch Takeaways

10: 30d Final Breakdown

Mortal Remains (Cavendish #8 / Mystery / Mega KCD / 2020) 9 Parts

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Session Content

0% Complete 0/9 Steps

1: Overview

2: Hitting the Ground Running (Day 1)

3: BookBub Day (Day 2)

4: Conversion Questions (Day 3)

5: Conversion Crunching (Day 4)

6: Preparing for the Weekend Push (Day 5)

7: Final Conversion Tests (Day 6)

8: Push or Wind Down? (Day 7)

9: 30d Final Breakdown

Web of Lies (Midlands #1 / Mystery / 99c / 2021) 8 Parts

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Session Content

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Day 1: Overview + BookBub Ad Setup

Day 2: UK BookBub Ads

Day 3: Top 100 Push UK and More Testing

Day 4: Promo Sites and Pushing in the US

Day 5: Maintaining Momentum

Day 6: The BookBub Featured New Release

Day 7: Wrapping Up

30d Final Numbers Breakdown

Tess Skye Over the Shoulder Case Studies (KU / Urban Fantasy)

Drop Dead (#1 / 99c / 2021) 7 Parts

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Strategy Overview

Days 1 & 2: Assessing Platform + Ad Setup

Day 3: Newsletter Again

Day 4: BookBub Testing Expansion

Day 5: Analyzing BookBub Tests

Days 6 & 7: Wrapping Up

30d Final Numbers Breakdown

Smoke Show (#2 / Full Price / 2021) 8 Parts

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Session Content

0% Complete 0/8 Steps

Pre-Launch Strategy Overview

Day 1: Getting Started

Days 2 & 3: BookBub Ads Mega Test

Day 4 (1/2): Amazon Ads Process

Day 4 (2/2): Amazon Ads Process and BookBub Analysis

Days 6 & 7: Aggregating BookBub Audiences

Day 12: Final Wrap-Up

30d Final Numbers Breakdown

Bomb Shell (#3 / Full Price / 2021) 8 Parts

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Session Content

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Day 1: Strategy Overview and Analyzing Series Performance to Date

Day 2: Starting Book 4, Productivity Trials, and UK Upside

Day 3: Ad Spend Rising

Day 4: Holding Steady

Day 5: Amazon Ads Refinement

Day 6: Analyzing the BookBub Ad Data

Day 7: Closing Takeaways

30d Final Numbers Breakdown

Additional Case Studies

Spells & Caramels: Complete Series “Optimal” $10k Launch (Paranormal Cozy / KU 99c Box / 2022) 2 Parts

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$10k “Optimal” Launch Case Study

$10k “Optimal” Launch Q & A

Fragments of the Fall (Sci-Fi / Wide Full Price / 2022)

Demons & Bounty Hunters (UF / KU 99c Box / 2020) 4 Parts

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Demons & Bounty Hunters (Mid-Launch Analysis and Predictions)

Demons & Bounty Hunters (30 Day Analysis)

Demons & Bounty Hunters (60 Day Analysis)

Demons & Bounty Hunters (90 Day Analysis)

Insects: The Complete Series (Thriller-Horror / KU 99c Box / 2019)

The Prize (Contemporary Romance / Mega KCD + 99c Launch / 2019)

Bonuses

Bonus: Facebook, BookBub, and Amazon Ads for Launches & Promos 5 Parts

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Session Content

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Facebook: Launching from $100 – $5k+

Amazon: 80/20 Ads

BookBub: 80/20 Ads

Infinite Creatives

15 Minute Copy Generation (Text)

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