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80/20 Facebook Ads 2023
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Welcome to 80/20 Facebook Ads + Materials & Resources
Work With Ben
Facebook Creatives
5 Parts
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1: Creative Naming Convention
2: Principles of Effective Creative
3: Creative Research via the Ad Library
4: 5 Minute Infinite Images
5: 5 Minute Infinite Copy (4x AI Workflow)
Facebook Turbo A/B Testing Ad Setup & Testing Process
10 Parts
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80/20 Process Overview
1: Metrics
2: Attribution Link Setup
3: Audience Testing: Step-by-Step Setup Walkthrough (1/2)
4: Audience Testing: Analyzing Results (2/2)
5: Turbo A/B Testing: Overview
6: Turbo A/B Testing: Ad Best Practices & Step-by-Step Setup Walkthrough (1/3)
7: Turbo A/B Testing: Round 1 Winners and Round 2 of Testing (Copy) (2/3)
8: Turbo A/B Testing: Round 2 Winners and Round 3 of Testing (Headlines) (3/3)
Wrapping Up: What Next?
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