Welcome to 80/20 Amazon Ads!
You can change your information and view your profile details in your Account.
Update: June 2025
- Dashboard & Metrics Overview (video): this breaks down the key Amazon Ad metrics and settings you need to know about.
- How to Change the Average Daily Budget Increase Setting (video): this shows you how to turn the Average Daily Budget Increase setting down from 100% to 25%, which can help prevent unexpected ad spend spikes.
- How to Create Your Own Personalized AI Amazon Ads Consultant (video): this walks through how you can turn the course material into an AI consultant using ChatGPT that can provide customized feedback and advice based on your specific books, questions, and career.
- Exact ASINs: Best Practices, Use Cases, and Step-by-Step Walkthrough (video): this video has been completely re-recorded to reflect a discovery that I made about the Exact ASINs appearing for searches other than just the targeted ASIN.
- Expanded ASINs: Best Practices, Use Cases, and Step-by-Step Walkthrough (video): this breaks down Expanded ASINs and how you can use them to create a pseudo-category ad to cast a wide targeting net that’s based on your most relevant / best performing targets.
- How to Automate Your Amazon Ads with BooksFlyer (video): this shows you how to automate your ads (bids, turning off keywords / ASINs) using cost per unit with BooksFlyer.
- How to Pull Historical Benchmark Data: this walks through how to use the Campaign Reports to pull historical benchmark and test data for ads that you’ve run in the past.
Previous Updates
May 2025
- Sequential Testing: Price (video): this breaks down how to test prices using the Amazon Ads.
- (Almost) Everything You Need to Know About Amazon Ads (video): revised version is now available. Couldn’t quite make it under 2 hours, but did come in (just) under 3. There’s a massive amount of information in this video; it’s an 80/20 summary of the entire course.
April 2025
- Standard Test & Marketing Note Tracker v2 (template)
- Advanced Test & Marketing Note Tracker (template)
- New versions of the following templates: Standard Amazon Targeting Tracker, Dashboard & P & L Tracker, Launch Tracker, and Ad Profit Tracker.
January 2025
- MacBook Pro Giveaway now live
- Amazon Ads Calculator: updated to version 11 to account for new column layout of exported Amazon Ads data; also has new features.
- Course restructure finished.
Course Content
Resources
Course Resources & Templates
You don't currently have access to this content
Automated Ads Management & Tracking Tools
You don't currently have access to this content
What’s New in 2025: Replay
You don't currently have access to this content
80/20 Amazon Ads: Processes
Welcome to 80/20 Amazon Ads: Course Overview
You don't currently have access to this content
Reference Videos
