This is an extremely simple strategy that I’ve actually used to help other authors hit 6-figures. It involves using my two levers: launching/promo and backlist ads to push a lot of volume and then sustain momentum in non-launch months. Then, with the larger number of organic subscribers, we launch higher with the next book, building …
Your newsletter is the most important asset you own other than the rights to the books themselves. Over time, this can transform from a small but dedicated group of fans into a powerful marketing tool that can launch you into the Top 1000 or even Top 100 all by itself. Best of all, email is …
Branding is a critical component of marketing. But it’s kind of abstract, often thought of in the way big companies like Coke or Apple do it: flashy commercials and billboards. This is one method – for those with deep pockets. For us, however, it means something different. It is not about a logo and consistent, …
It’s time to talk about marketing. If you recall from the rest of our guide, selling anything online is governed by a simple three part process, which I call the Internet Marketing Formula: Traffic (getting people to your Amazon page) Conversion (getting them to buy) Doing these two things profitably That means the first step …
Execution, naturally, is the foundation of becoming a full-time author (or a full-time anything, really). The difference with working for oneself, however, is that external constructs like bosses and steady paychecks no longer exist. And without these factors pressing us into action each morning, we can find our time drift into ethereal nothingness. The 3 …
5: Five Days to 3 x 3 Habits that Double Your Productivity Read More »
Most endeavors in life are won or lost between the ears, and becoming a full-time author is little different. The human psyche is obviously a vastly complex (and strange) instrument of reasoning, so a full-scale cataloging of all its quirks would be neither possible nor useful. And I’d rather this not devolve into woo-woo positivity …
There’s a lot of advice out there imploring authors to treat their writing like a business. After all, as an indie author, you’re responsible not just for the words, but also all the responsibilities of a publisher. But what does acting like a business owner actually entail? It’s not about custom stationary or fancy computer …
2: Five Keys to Building a Resilient Indie Business Read More »
Welcome to the 2020 Indie Author Crash Course. This is an eight part system covering everything from productivity to book marketing. In short, it shows how all these pieces dovetail together to create a long-term, resilient career. Each piece is about 1,000 words long, and condenses everything down to the absolute essentials. It is the …
