(Almost) Everything You Need to Know About Facebook Ads
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Facebook Ads have changed a lot over the past couple years. More than in the previous 5 combined.
People have been scrambling since the Andromeda update in mid-2025. Facebook keeps introducing more AI settings (I talk about how to disable these in the course). And the advertising ground seems to keep shifting beneath everyone’s feet.
That trend looks set to continue in 2026.
But all those changes aren’t necessarily bad. Because Facebook Ads, in my opinion, work better now in 2026 than any time that I’ve seen in the last 7 – 8 years.
If you know how to adjust to the changes.
This course shows you what’s working right now in 2026. Factors in the audience updates from last year. Shows you how to handle the Advantage+ creative settings (which are tricky to turn off). And gives you a complete system for testing, tracking, analyzing, and managing your ads. All in under four hours.
So you can watch it in a weekend. Or, if you’re ambitious and particularly motivated, a single afternoon. And then you’re fully up-to-speed on what works (and what doesn’t) with Facebook Ads in 2026.
I’ve personally seen ads using the system in the course help multiple books hit the Top 100 of the Kindle Store in 2026.
Here’s why ads can actually work better for authors than before.
The recent Andromeda changes make the platform even more creative driven (this is the image / video / ad copy portion of the ad). And that makes Facebook Ads a great fit for authors, because you can use your existing creative skills to craft compelling ads.
In fact, Facebook Ads can work so well that you can even potentially make them work with a short series (2 – 3 books) or a standalone (this is really hard to do, but it is possible).
But you need to know three key things first to be able to do that. And once you adjust for these factors, Facebook is really a game of testing creatives (which I show you how to do in the course). And it might even become fun.
Okay, maybe that depends on your definition of fun. But here are the three changes you need to know about to get the most out of Facebook Ads in 2026.
Three Things You Need to Know Right Now
Tricky to Find Advantage+ Settings
Facebook keeps burying AI-based creative tweaks called “Advantage+ creative enhancements” that can dramatically affect ad performance — causing conversion to drop up to 40%.
Up to 40% conversion dropUsing best practices for the settings is key to getting good performance. The course breaks these down in detail, so you know exactly what placements and other settings to use.
The trickiest of these are the recent Advantage+ changes. Facebook keeps adding a variety of these features to test. Facebook is making a big push into AI. This means lots of new settings that are branded as “Advantage+.” In particular, there are AI-based creative tweaks called “Advantage+ creative enhancements” that can dramatically affect the ad performance. Some of these have no effect, like making slight tweaks to the image’s contrast. Others can add music or swap the headline with the ad copy (or run the ad without either). These can bomb conversion, causing it to potentially drop up to 40%.
You want to make sure these are all off (you may have more than 6 of them; I’ve seen this number go into the double digits since Facebook tests different settings on different accounts). Just make sure you see 0 enabled.
One tricky thing you need to watch out for: when you duplicate an ad and change the image / video, then oftentimes some Advantage+ settings will flip back on. So when you’re testing a bunch of different ads, you gotta make sure that this is off on all of them.
There’s a 50+ minute video walkthrough in the course showing you exactly how to disable these.
This is useful for both new and experienced advertisers. It is worth the price of the course alone, because if you have these Advantage+ settings on, they can easily vaporize hundreds in ad spend with little to show for it.
The Dreaded Audience Update
Facebook recently started consolidating interests, removing many of the authors that were once targetable. This started back in June 2025.
Targeting interests removedAuthors, naturally, were not pleased. Many authors have blamed this for their ads’ poor performance going into 2026.
This is not an issue if you can test ads. Testing audiences requires two things: 1) a reliable testing process and 2) knowing what ad settings to use when setting up the ads. Both of these are covered in the course.
Video is King
Facebook wants more video on their platform. Their ad algorithm rewards video ads with lower CPC, and videos can sustain that lower CPC longer than static images before burning out.
↓ Lower CPC & Less Ad FatigueFacebook wants more video on their platform. This means their ad algorithm rewards video ads with a lower CPC. In turn, video ads can get a lower cost per unit (the main metric you use to determine if an ad is working or not) than static images. And videos can sustain a lower CPC for longer than static images. Meaning you can spend more on a winning video ad before it burns out (where the CPC rises and conversion drops).
The problem is, video is a pain to produce. And it’s a pain to test. And it’s a pain to get it to convert, where the CPC can be low…but the conversion can be even lower (as in 0%, which is not a good thing when it comes to conversion).
The processes in the course cut down on all this pain significantly.
And static images aren’t dead. Not by a long shot. So there’s lots of info about how to run effective static image ads, too.
The 5×5 Creative Testing Game
Once you know these three things, Facebook becomes a simple (and fun, if you can believe it) game of testing creatives.
I’ve found that testing 25 creatives a week is a good number if you want to balance having time and bandwidth to analyze the data while producing enough ads to find the 1 in 5 that work (that’s the 80/20 rule, where 80% of the results come from 20% of the inputs). And then the 80/20 rule also states that 1 in 25 ads will be big winners.
This doesn’t always happen. It’s based on skill and the book. Some books won’t work with Facebook Ads (or any type of marketing or advertising, for that matter). But if you’re good at making creatives and you have the right book, then creating 25 ads a week gives you a good shot at finding those winners and big winners that make a difference and sell books.
25 unique creatives sounds like a lot, though. It actually isn’t.
This is where the 5 x 5 Creative Testing process comes in. The course breaks down simple ways to test 25 creatives a week (and test variants of your winners)…without spending 15 hours in Canva / Photoshop and setting up ads. And it also gives you creative formulas and best practices that you can apply when making your own ads.
(Almost) Everything in Under 4 Hours
I’ve condensed as much information as possible into under 4 hours for the core videos, so you don’t have to go through 38 hours of video to learn what’s new. A zero-fluff course that includes the following:
Core Videos (<4 Hours)
A comprehensive breakdown of what you need to know, minus all the stuff that doesn’t matter. Covers the complete Facebook Ads system from ad creation to tracking profitability.
Step-by-Step Walkthroughs
Facebook Ad Setup (updated Feb 2026, accounts for audience changes & Advantage+ setup changes), Facebook Ad Metric Setup, Attribution Link Setup, and Cost Per Unit Analysis.
Spreadsheet Templates
Tracking templates for your ad profit and an ad calculator crunching cost per unit. Simple to set up — only requires basic spreadsheet skills.
Bonus: AI Prompts
Ready-to-use prompts for ChatGPT, Claude, and Adobe Firefly to create ad copy, headlines, video scripts, and images fast. You don’t have to use AI, but there’s no better way to create quality creatives quickly.
1-on-1 8-Week Ad Automation Workshop
For intermediate advertisers or above who are comfortable with spreadsheets. This is 1-on-1 consulting with me + my custom spreadsheet template that crunches the ad metrics in detail and turns the ads on / off (via Bir.ch) to save you 10+ hours a month (and improve performance).
Note: spreadsheet / breakdown of Bir.ch setup is NOT included in the regular course — only the 1-on-1 Workshop.
Email to Inquire →Email [email protected] with the Amazon link to your catalog. If I think I might be able to help, we can hop on a call.
(Almost) Everything You Need to Know About Facebook Ads
Note: this course only covers how to run Traffic Ads when you’re selling books on Amazon. If you’re running Sales Ads to your direct store, that is not covered.
Enrollment is currently closed.
Join the waitlist at the top of the page to be notified when the course re-opens.
30-Day 100% Refund Guarantee
There’s no risk. If (Almost) Everything You Need to Know About Facebook Ads isn’t a good fit for you, just email me within 30 days of purchasing the course at [email protected] for a full refund. No questions asked.
Updates & Access
You have access to (Almost) Everything You Need to Know About Facebook Ads through December 31, 2027. If I continue running the course beyond then, you will not need to pay again to retain access.
Right now, the course is fully up-to-date and accounts for all of Facebook’s 2026 changes. I don’t have any updates currently planned (I last updated the course in February 2026). If I do update the existing course material in the future to account for new features or changes, then you do not have to pay again for access to this updated material.
