Ultimate Guide to Book Marketing (Non-Fiction / Feb 2020)

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STRATEGY

• CORE STRATEGY: announce to newsletter
• GOAL: newsletter building / funnel starter / connecting with authors
• BUDGET: up to $1k (spent $0)
• PLATFORM: 1300 organic newsletter subs (+504 in February; ended with 1804)
• EXCLUSIVITY: wide (Amazon only for first 30 days just due to admin stuff)
• PRICING: $5.99
• PREORDERS: yes, about 3 weeks (62 pre-orders)
• LAUNCH WINDOW: none (evergreen)

KEY STATS (first 30 days)

• SALES: 516
• REVENUE: $2056.54
• AD EXPENSES: $0
• PRODUCTION EXPENSES: $1316 (two covers, proofreading)
• NET PROFIT: -$1,137.87