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STRATEGY
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CORE STRATEGY: announce to newsletter
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GOAL: newsletter building / funnel starter / connecting with authors
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BUDGET: up to $1k (spent $0)
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PLATFORM: 1300 organic newsletter subs (+504 in February; ended with 1804)
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EXCLUSIVITY: wide (Amazon only for first 30 days just due to admin stuff)
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PRICING: $5.99
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PREORDERS: yes, about 3 weeks (62 pre-orders)
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LAUNCH WINDOW: none (evergreen)
KEY STATS (first 30 days)
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SALES: 516
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REVENUE: $2056.54
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AD EXPENSES: $0
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PRODUCTION EXPENSES: $1316 (two covers, proofreading)
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NET PROFIT: -$1,137.87