March 2020

  • UPDATES
    • FACEBOOK
      • Ad set budgets no longer available (Feb 27)
      • Can’t use star emojis or reference star ratings in FB copy
      • Lookalikes are no longer region specific – just create one, and then you set the region at the ad set level
    • AMAZON
      • Search term reporting now available on Amazon dash
  • TIP OF THE MONTH: Amazon ad copy is skippable. Great copy can increase CTR, but your cover and keyword targeting do 90%+ of the heavy lifting. If you don’t have a lot of free time, putting up ads w/o copy can still get you visibility and sales if your cover is on genre and eye-catching.