Insects: The Complete Series (Thriller/KU 99c Box/Dec 2019)

STRATEGY

• CORE STRATEGY: $0.99 box set (push hard in KU, hit high in the store, then hopefully have Amazon push the book)
• GOAL: Top 500 (hit #369)
• BUDGET: $2000, up to $3k (spent $1800.46)
• PLATFORM: 289 organic newsletter subs
• RELEASE SCHEDULE: N/A
• EXCLUSIVITY: KU
• PRICING: $0.99
• PREORDERS: yes, 12 days (didn’t advertise or test anything during pre-order; got 0 pre-orders)
• LAUNCH WINDOW: no set launch window because of delays in getting promo sites booked. Primary push came Days 14  – 16.

KEY STATS (first 30 days)

• SALES: 933
• READS: 74,765
• REVENUE: $662.59
• EXPENSES: -$1800.46
• NET PROFIT: -$1,137.87

KEY STATS (first 120 days)

• TOTAL EXPENSES = $1925.46
  • MARKETING: $1800.46
  • COVER: $125
• REVENUE
  • 90D revenue: $1820.09
  • 120D revenue: $1959 in revenue
• 120D PROFIT: $33.54