Day 3: Ad Spend Rising

Marketing

• No changes to the ads yet, but Amazon spend rose anyway on Day 2. The Amazon Ads tend to spend more as the book becomes more visible / gains more momentum, so a launch can be a good opportunity to test targets + scale these up since you’ll get spillover visibility from the launch.
• More books = more revenue. This is relatively obvious, but sometimes we ignore the raw numbers and try to solve problems via marketing / ads etc. that can’t be solved that way. Here, with 3 books, have hit a peak of 34k page reads on the series already v. a peak of 30k page reads for the Book 2 launch.

Productivity + Craft

• Getting next book out is highest leverage point right now; need to increase revenue per sale and revenue per borrow to have a shot at profitability. Always want to focus on the highest leverage point for the current point in your career.