Day 1: Strategy Overview and Analyzing Series Performance to Date

Notes

• Most of the ads groundwork was laid during the previous two launches and the refinement in between. Looking at the numbers, the only lever I can pull to make this series profitable is write more books. That was always going to be the case, but with the ads currently losing me about $100 a day (since I’m using an aggressive loss leader strategy), it’s imperative that I get Books 4 and 5 out as soon as possible. This means my focus here is on getting Book 4 done, rather than lots of ads refinement; the latter can help the series, but it’s not going to have nearly the same impact as a new book.
• I thought this was definitely going to be the longest video in this over the shoulder, but Day 5 ended up diving into the Amazon management and running 2+ hours.
• The Amazon Ads process referenced toward the end of the video is detailed in Smoke Show’s Over the Shoulder in Day 4 Part 1 and 2.