You aggregate audiences for two primary reasons:
In certain genres (mystery/thriller/romance) some author audiences are large enough to run on their own without aggregating. In that case, you can aggregate the smaller author audiences together to mitigate overlap and leave the larger audience(s) running by themselves.
When aggregating, NEVER combine disparate audiences. Authors go with authors. Genres can go with genres (generally these are big enough to serve on their own without aggregation, however). TV shows with TV shows (same thing – usually these are large enough to run by themselves). You don’t want a massive grab-bag audience of authors, Lookalikes, TV shows, podcasts, etc. Aggregate based on similarity.