Negative Phrase: prevents your ad from appearing for a search term or phrase as well as variants that include that term or phrase. E.g., negative phrase “romance” means that someone will no longer see your ad for any searches including the word romance, i.e., “romance,” “shifter romance,” or “werewolf romance.” If you negative phrase “urban fantasy,” you’ll still appear for searches like “urban” or “fantasy,” but wouldn’t appear for “urban fantasy” or “best urban fantasy” or “urban fantasy books.”
Negative Exact: prevents your ad from appearing for a specific search term or phrase. E.g., negative exact “urban fantasy” means that someone typing in “urban fantasy” won’t see your ad, but someone searching “fantasy” or “urban fantasy books” will still see the ad.
Negative ASIN: most precise, prevents your ad from appearing on that specific book and format (e.g., the eBook version of Jim Butcher’s Storm Front)
Useful to build lists of irrelevant terms that you enter when creating new ads. For example, I like to negative phrase:
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