15: Sponsored Brand Ads

Note: I mention Amazon Advantage a couple times. In past years, there was a backdoor registration method that is no longer open to authors. If you do have an Advantage account, I recommend running your ads under your KDP account, since that will report page reads from the ads.

Also, broad match works differently with Sponsored Brand ads than Sponsored Product ads.

If you use broad match with the keyword “urban fantasy series” with a SP ad, then it will show up for “urban fantasy series,” “urban fantasy series good,” “ilona andrews urban fantasy series,” etc. All of the words actually have to be present.

In a Sponsored Brand ad, a broad match keyword like “urban fantasy series” could trigger for “ilona andrews series” or “crime series” or “fantasy books.” It can show up for anything that contains that keyword.

E.g., I just looked at a Sponsored Brand search report where the broad match keyword “mystery kindle books” showed up for the keyword “all books.” So you can show up for a lot of irrelevant things with the broad match Sponsored Brand stuff; use broad match with caution.