14: The Full Tracking Process (KU)

IMPORTANT: The process below is a framework that you can follow, build upon, and tweak for your own books. It is not set in stone, nor is it the only approach to assessing the effectiveness of your ads. I simply want to demonstrate a streamlined approach you can take to more accurately evaluate your ads.

PROCESS (KU BACKLIST)

  1. Set a monthly budget
  2. Set up a tracking spreadsheet
  3. Start with your best performing series (80/20) by profitability, conversion, or RPS & RPB
  4. Calculate a baseline if possible
  5. Calculate RPS & RPB (if running Amazon Ads, or just for general info)
  6. Run ads and look at sales, reads, rank, and net profit using the relative or relative + baseline methods weekly / monthly.
  7. If running Amazon Ads, use RPS & RPB to estimate ads’ profitability (confirm with weekly / monthly net profit numbers).