For context, I was aiming for $0.15 – $0.20 a click, since that’s realistic in urban fantasy and I was advertising a trilogy. In other genres or with more books, you may find higher click costs acceptable. To be honest, upon rewatching the video, I was surprised that I’d only done six tests. It felt like I tested way more things than I did: this process is frustrating and seems like a trek through the fog at least half the time, where every move you make seems pointless. Keep testing. That’s the only way you can either create good ads or determine that a particular book is not a good candidate to run ads to.
Finally, a key mistake: the testing process wound up costing me $200+ because I wasn’t punctual with coming in and making iterations. I could have gotten the same data for around $125. In the grand scheme of things, this isn’t a big deal; if these ads hold up during conversion, then they could run for months. But we don’t want to spend more money than necessary. This type of waste, when it crops up all over our business, can quickly turn into thousands of vaporized dollars.
Set a calendar date, set a timer, set an email reminder – do whatever you have to get the tests up and running in a timely manner. Part of the reason for the delays was because I had to record the video segments, and I couldn’t do so during the day due to external noise. But I want to emphasize that the faster you get through this process, the faster you’ll start seeing results.