End of Module 4: Check-In

By the end of Module 4, you should have:

  1. Set up your benchmark campaigns.
  2. Analyzed your benchmark campaigns with revenue per click or target cost per unit. Then optimized your campaigns based on your ads strategy (profitable, breakeven, loss leader).
  3. Set up your tracking sheets: Ad Profit Tracker, RPS Tracker, Amazon Targeting Tracker (Standard or Advanced), Test & Marketing Notes Tracker (Standard or Advanced).

Once you’ve done these things, then you’re ready to move on to Module 5.