By the end of Module 4, you should have:
- Set up your benchmark campaigns.
- Analyzed your benchmark campaigns with revenue per click or target cost per unit. Then optimized your campaigns based on your ads strategy (profitable, breakeven, loss leader).
- Set up your tracking sheets: Ad Profit Tracker, RPS Tracker, Amazon Targeting Tracker (Standard or Advanced), Test & Marketing Notes Tracker (Standard or Advanced).
Once you’ve done these things, then you’re ready to move on to Module 5.