The Meta Ads Apocalypse?

Clarification on Campaign Budget Optimization (CBO) bit at minute 42 (note: Facebook now refers to CBO as Advantage+ Budget; this is the same feature): when using CBO, Facebook treats your daily budget as an average over a week and can currently increase this up to 25% on a given day. E.g., $100/day = $700 a week. So if the campaign spends $125 on one day, then it has $575 to work with for the rest of the week.

Amazon Ads treat the daily budget as a monthly budget, so it can take leftover ad spend from previous days in the same calendar month and increase the daily spend up to 100% (you can reduce this to 25%). E.g., $100/day = $3000/mo. So a campaign with a $100/day budget could spend up to $200 in a day.

Q & A

For the 1 hour and 44 minute Almost Everything You Need to Know About Facebook Ads class breaking down testing processes, how to analyze winning ads, and more, along with other classes (How to Scale from $0 to $3k/day, How to Analyze Your Ads’ Profitability) mentioned in the videos above, check out the free Facebook Ads 2024 Crash Course.

If you’re looking for Facebook Ads management and spend $10k+/mo on ads, you can get in touch with Ben site at