Approximate timestamps for topics covered:[00:01:00]: Trick #1: How simple, easy to apply rules can save you money and help you find winning ads / audiences faster. [00:03:00]: Trick #2: Live demo of advanced rules in action, turning ads on/off automatically in the background using a custom spreadsheet + Revealbot (wait until the end to see if the software actually succeeds). [8:20:00]: Trick #3: a basic creative that almost always works + acts as an easy way to check for problems with your cover + blurb [00:10:00]: Trick #4: a simple addition to the image that increased conversion more than 2x [00:11:30]: Trick #5: why making your creative call out to the right readers is critical with Facebook’s new updates [00:17:00]: Trick #6: using AI to write better ad copy, faster (with real split-test data: can AI beat a book marketing expert?) [00:33:00]: Trick #7: the 5 audiences to test for any fiction book and how to navigate the upcoming 2024 audience changes (authors still tend to outperform [00:37:00]: when using broad targeting makes sense and why it may not be the best place to start testing. [00:41:00]: Trick #8: Easily missed ad settings to turn off for improved performance [00:53:00]: how does narrowing by Kindle Store perform v. alternatives like Engaged Shoppers? (actual data from a current test) [00:59:00]: why Dynamic Creative is not the recommended way to test and what to do instead
Get the Ultimate Book Marketing Newsletter
Strategies and guides on how to sell more books, delivered straight to your inbox.