The Launch Blueprint


is currently closed for the rest of 2021.



The Launch Blueprint consists of two components: a course that breaks down launch principles + best practices, and case studies that analyze actual numbers from real launches.

Component 1: The Course

I've helped run 60+ launches since I started publishing back in 2012. These are the key things you need to know distilled into a series of zero fluff videos. If you want to shortcut 90% of the mistakes and trial and error, these videos will help you form a bulletproof launch strategy.

Module 1: Launching - Core Skills

  • Pricing, pre-orders, objectives, and more.

Module 2: Launch Strategies

  1. Standalones
  2. Book 1 v. Later Books in a Series
  3. Rapid and Multiple Simultaneous Releases
  4. 99c KU Box Sets
  5. Relaunching

Module 3: Launch Boosters

  1. Stacking
  2. Pre-order ads
  3. Repushes
  4. Cliff Extenders
  5. Maximizing Your Chances of Getting an All Star Bonus

Component 2: The Case Studies

These are unlike any other course you've ever encountered. I analyze numbers from actual launches, break down the strategy, and go over what worked and what didn't.

The over shoulders cover all the ad setup / management during the initial launch window. Watch as I make adjustments, navigate challenges, and adjust in real-time.

  • Over the Shoulder: 5-Figure Mystery Series Launch
  • Over the Shoulder: 5-Figure Mystery Series Launch #2
  • Road to Six Figures Case Study: Building an Author's Revenue to Six-Figures during 2020
  • 99c Box Set Launch Case Study: Demons & Bounty Hunters Supercollection
  • Three case studies for my new urban fantasy series
    • Drop Dead (Tess Skye #1)
    • Smoke Show (Tess Skye #2)
    • Bomb Shell (Tess Skye #3)
  • Remnants Book #3 (Wide Launch) (planned for 2022)

*note on case studies: I remove videos if I feel they're no longer relevant or useful. My goal is provide you with the best, most actionable information possible, rather than overwhelm you with a bunch of content that's not useful or outdated.


The Launch Blueprint is $299. You'll receive immediate access to the videos and currently available case studies. One additional case study will be delivered in 2022.



The Launch Blueprint has a 30 day no questions asked refund policy. If you feel the course is not right for you, just reach out within 30 days of your purchase date and you'll receive a full refund.


Will you be offering this course again?

I don't know.

Is there a payment plan option?

There's no payment plan option at this time due to boring technical reasons that make this hard to set up.

Will you give me feedback on my launch?

No. The purpose of this course is to teach you the principles + skills to create your own launch strategy.

How long will I have access to the course?

The videos and other course material will be available until December 31, 2022. My main concern is making sure the content remains up to date, as outdated material is not useful for you. If I extend access beyond this date, anyone who purchases the Launch Blueprint now will continue to have access to the course without having to pay again.