This is a complete crash course to running more effective Facebook Ads for books. It covers all key aspects of running, analyzing, and scaling your ads, and is completely up-to-date, including how to handle Facebook’s upcoming mandatory targeting changes in January 2024. The content is relevant for advertisers of all levels, from beginner to advanced, so even if you’ve run a bunch ads before, the information and tips here are likely ones you won’t have encountered elsewhere.
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1: How to Set Up Amazon Attribution Links: Step-by-Step Walkthrough & Best Practices
I use BookBub Ads as the example in this video, but the setup process / best practices are identical for Facebook.
2: How to Set Up a Facebook Ad: Step-by-Step Walkthrough & Best Practices
This video shows you how to test audiences on Facebook, since this is the first thing to do when running ads, but the same settings work for testing / running ads in general.
3: How to Analyze Your Ads’ Profitability
4: How to Scale Your Ads from $0 to $3k/day
7 Facebook Ad Tricks Working Right Now
How to Get Ahead of Facebook’s 2024 Targeting Changes