PRE-LAUNCH CHECKLIST
Have these done before the launch to maximize the impact:
- Turn off double opt-in
- Set up an email autoresponder pushing your backlist books
- Limit embedded images in the book file to keep delivery fees down, especially if running Kindle Countdown Deals
- Front matter: Have a link to your newsletter on its own page
- Back matter: Have 2 CTAs on the same page as THE END – a link to your newsletter and a short teaser + link to the next book