Monthly Analysis

November 2020: On Time

November saw the release of a new course—the Six-Figure Author Challenge—that I co-ran with Lee Savino. That went well—over 70% of people who joined the Ultimate version submitted their one page marketing strategy, which, if you’ve run an online course before, is ridiculously high participation. So that felt good—taking what I’ve learned from teaching over …

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January 2020: My 2020 Strategy & 7 Takeaways from 31 Days of Newsletters

Welcome to the first in my series of monthly strategy breakdowns. As outlined in the Ultimate Guide to Book Marketing, throughout 2020 I’ll be reviewing what I did each month to assess what went well and where there’s room for strategic improvement. This being the series’ initial entry, a quick overview of 2020’s strategy is …

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