Nicholas Erik

January 2020: My 2020 Strategy & 7 Takeaways from 31 Days of Newsletters

Welcome to the first in my series of monthly strategy breakdowns. As outlined in the Ultimate Guide to Book Marketing, throughout 2020 I’ll be reviewing what I did each month to assess what went well and where there’s room for strategic improvement. This being the series’ initial entry, a quick overview of 2020’s strategy is …

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Mini Guide: How to Hit the USA Today Bestseller List

Ah, yes: bestseller-dom, that elusive stamp of approval from on-high that our books are, indeed, worthy. Jokes about validation aside, becoming a bestseller does open (small) doors, so it can be worth pursuing under the right circumstances. While the New York Times list is out of reach for all but the bestselling indies (those lucky …

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