This comprehensive class covers essentially everything you need to know about running effective Facebook Ads to your books in 2025. Topics covered include best practices, testing,how to determine which ads are profitable, and more.
Free additional resources
- Amazon Attribution Setup Walkthrough
- 5 Keys of Tracking System: Tracking Templates + Walkthrough Videos
Course & book
If you’re looking for advanced level material to level up your ads and marketing, check these out.
Scaling Mastery Pro (course): advanced systems for tracking, analyzing, and scaling your ads.
Advanced Book Marketing Alchemy (book): a deep dive into how to test more effectively to improve your marketing performance, including blurbs, covers, and more
Audiences
Contemporary Romance “Big 6”: EL James / Sylvia Day / Diana Gabaldon / Nora Roberts / Danielle Steel / Contemporary Romance
- Select 21+ and women only
- Can also use this for sci-fi / paranormal romance
Paranormal / Sci-Fi Romance: Nalini Singh / Ilona Andrews / Patricia Briggs, Laurell K. Hamilton / Kim Harrison / Paranormal Romance (genre).
- Select 21+ and women only
Urban fantasy / paranormal cozy: Jim Butcher / Kim Harrison / Laurell K. Hamilton / Ilona Andrews / Patricia Briggs / Urban Fantasy (Genre)
Thrillers: Jo Nesbo, Lisa Jewell, James Patterson, Lee Child, Harlan Coben, Tami Hoag, Gillian Flynn, Lisa Gardner, Karin Slaughter, Patricia Cornwell, Michael Connelly, David Baldacci
Software + Stock Photo Sites (for making creatives)
- Canva Pro: the paid version of Canva allows you to use the background removal tool shown in the class and also gives you access to a variety of stock images.
- Deposit Photos: large library of inexpensive stock photos; AppSumo (appsumo.com) often runs a deal for discounted packs of 100 images, so you can get those even cheaper than the listed prices
- Adobe Stock: more expensive, has some of the same photos as Deposit Photos, but generally higher quality images.
- ShutterStock: more expensive, has some of the same photos as Deposit Photos, but generally higher quality images.
Google Sheets Course
Google Sheets: The Comprhenesive Masterclass: this is one of the best courses I’ve taken; if you want to level up your spreadsheet skills, start here. Wait until it’s “on sale” for $12 – $20 (this is the normal price) instead of $200.
