ost of us have been there. Acquiring reviews is the bane of the fledgling indie author’s existence. I struggled with it for years; hell, I only cracked the code in 2016, after heading down the review rabbit hole hard. That was when I learned a surprising truth. If your book isn’t selling, reviews are usually not...Continue Reading
Ah, yes: bestseller-dom, that elusive stamp of approval from on-high that our books are, indeed, worthy. Jokes about validation aside, becoming a bestseller does open (small) doors, so it can be worth pursuing under the right circumstances. While the New York Times list is out of reach for all but the bestselling indies (those lucky...Continue Reading
It’s no secret that most authors struggle to build a mailing list. I know this as well as anyone: at the start of 2016, I had 4 subscribers on my author list, despite having had one for over three years. Organic subscribers came in a rate of 1 or 2 a month, since I wasn’t...Continue Reading
This is a guide on how to optimize your book to maximize visibility and sales. Optimization is just a fancy word for tweaking your book’s presentation: elements like covers, blurbs, pricing and so forth. We want our Amazon page (and other retailer pages, if we’re wide) to look professional and enticing to prospective readers. This...Continue Reading
Traffic. Visibility. Eyeballs. Promotion. Call it whatever you want; getting potential readers to your book page kicks off the marketing cycle. We’ll cover a number of ways to generate traffic, from free methods to paid advertising. Many authors falter here, wondering how the hell to get anyone interested in their book. Fear not: it’s simpler...Continue Reading
Welcome to Part 2 of our book marketing guide. Here’s a brief recap of Part 1’s critical points: Business comes down to two things: strategy (your system/plan) and execution (actually implementing that system) The Ultimate Book Marketing Formula: genre research + 3 targeted traffic sources + newsletter + great covers/blurbs + consistent new series novel...Continue Reading
Welcome back to the Part 2 of the Ultimate Guide to Marketing. Following our overview of key business concepts, we’re ready to jump into the actual marketing. We’ll start with a few formulas and concepts that make it easier to focus on what really matters amid all the noise. In this section, we’ll cover: A...Continue Reading
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